Growing your market online isn’t as easy as learning the alphabet. You’ve got to go the extra mile to widen your reach.
It’s not a matter of popularity contest, but it is all about how you relate to your market and how you are willing to level up your services to get that excellent reputation for your brand.
You can utilize your social media for promotion and other strategies. Still, above all, we’d recommend you try guest blogging as it can help you capture other sectors of the market that don’t usually visit your site. There are guest posting packages that you might want to look into if you’re willing to try it.
Guest blogging has its benefits but for it to work, we’ve come up with ten simple hacks to ensure you achieve nothing but great success in this field.
Know your goals
Before you even think about guest blogging, you need to identify what you want to achieve through that platform. By knowing your goals, you’ll have a clear vision of what you want to write about.
This particular tip will help you communicate your message better. The readers of that website don’t have to second-guess what you’re trying to tell them.
With a goal in mind, you have a clear picture of what to expect when you publish your guest blog. Ask yourself, will this content hit my target? If the answer is yes, then you’re on the right track.
Write a personalized pitch
When you’re asking another blogger to have you as a guest on their site, you have to be polite. And by this, we mean personalizing the request and ensuring that you address the person by their names.
When you generalize the pitch, it sends off a vibe that you aren’t very particular about the whole thing. You can send a general request to everyone, sure, but when you personalize the letter to the blogger, you’ll have a higher chance of being welcomed as a guest blogger.
Choose the topic carefully
As a brand, you have to make a mark. So, when you’re planning to draft your first guest post on a particular site of your choosing, it has to encapsulate what your brand is about.
Make a fascinating introduction and an overall powerful content to gain the visitors’ attention. Bear in mind that this is their first time getting acquainted with your brand. You have to make it count.
Guest post on a high-quality site
When looking for a site to publish a guest post, the first thing that comes to mind is the traffic level. How many visitors does this site get in a month?
Now, the tricky part is that not every site with high traffic means they’re the best one out there. You also have to consider the consumption behavior of the site’s visitor. It might be futile to publish compelling content on a site that doesn’t pay attention to how their visitors use their site.
Follow the editorial guidelines
Remember what your role is when you’re guest blogging. You’re a mere guest and don’t own the right to publish anything you want on the site.
The best you can do is follow the guidelines set by the site owner to avoid any negative feedback. Besides, it fast tracks the submission process because you won’t have to revise the article over and over until you fit within the guidelines.
Highlight your writing skills
For better chances of having your pitch approved, please send a few of your writing samples to the blogger so that she’ll know what you’re capable of.
They might ask for a portfolio anyway, so give it to them right away. It’s another show of confidence that you’re serious about your intent to publish a guest blog.
Monitor where your competitors post
One of the first few things you should consider before going for the guest blogging strategy is to check whether a competitor has already used the site for their links.
It might not be a wise strategy to have your post side by side with a competitor.
Produce good content
You don’t want to be tagged as the brand who randomly puts up things on different websites. You have to plan your content carefully.
Producing relevant content is another way to ensure that you only give them excellent content quality. Bloggers, of course, like to see some good content on their site, so it’s likely that they’ll be particular about what type of post you’ll do for them.
Write a compelling author bio
Your bio as a guest blogger will be the gateway to your site. This part is where they can get to know you more and your brand, what you do, and what you aim to achieve. Make sure it counts and that they will read the whole thing through.
If possible, go as specific as possible. Being general about your bio won’t take you anywhere. Do it with sass and make an impression.
Look for blogs in your niche
Picking the right topic for your guest blog is just like choosing where to publish your content. If you’re looking to have a high success rate, we’d recommend you stay within your niche.
Find blogs that you can relate with so that the visitors of that particular site won’t be surprised to find an utterly foreign article to them.
This strategy could ensure that you could also interest their readers. Reading your post might lead them to visit your blog and become your regular visitor.
There are plenty of opportunities that come with this, so you have to plan this step carefully.
Guest blogging has become one of the most effective marketing strategies available for all sorts of bloggers and entrepreneurs.
Don’t hesitate to try it for yourself, especially if you are looking to grow your audience and broaden the possibilities of achieving more for your site.
Start by researching guest blogging services, and once you have enough knowledge as to how it works, then it’s time you pitch your content to other bloggers. There’s not much risk about taking this route.
The only thing that can put pressure on you is the fact that you have to make a great impression if you want to convert that move into something tangible for your brand.