Buying backlinks has been around for a long time. However, with Google’s Penguin update, buying or selling links has become a risky business and many have taken a step back from the practice. But what is link buying? There are four ways to buy quality backlinks. In-House Link Buying, Agency Link Buying, Private Link Buying, and Middleman Link Buying.
Providing quality backlinks is the most important aspect of SEO. Without these links, your website will never improve its search engine ranking. However, providing quality backlinks is not as simple as it sounds. Most of the time, people end up doing the wrong type of backlinks, which leads to poor rankings. This blog will give you the best advice on how to buy quality backlinks.
What exactly is Backlink Buying?
The practice of paying for links is a hot topic in the marketing world. Some argue that it’s a legitimate part of digital marketing, others see it as a way for businesses to artificially inflate their search rankings. Either way, buying links is a very popular practice. This blog will look at the practice of buying backlinks, its potential benefits, and whether you should use a service like this.
The goal of a Buying Backlink
Buying backlinks has become a popular way to improve search engine rankings as well as to try and improve a client’s website traffic. Buying backlinks, however, doesn’t always work as expected and does have a downside that most people are not aware of.
Buying links can come in various forms
- Paid guest posts
- Paid link insertions
- Private Blog Networks (PBNs)
- Paid directory listings
- Press release distribution services
Four Ways to Buy Links
Knowing how to pay for backlinks is an important part of the SEO industry. That’s because backlinks might be the most important factor in your search rankings. Paid backlinks are not as black and white as organic backlinks, but there are four main methods that you can use. You need to understand each method so you can determine if it’s right for you.
In-House Link Buying
Link building is a topic that is hot in the marketing industry. Not only is it a hot topic, but it is also a very important one. Unfortunately, some small businesses or startups may not have the necessary time or resources to hire a link-building specialist, which can be a huge investment of time and money. If you don’t have the manpower, then it is usually best to outsource your link building.
Agency Link Buying
Link building can be tough especially if you don’t have the right expertise and experience. What’s more, you need to achieve this while not violating Google’s terms of service. Thankfully, some agencies can help you achieve this safely and professionally.
Private Link Buying
Selling links should be the first task of any content strategy. Links are the most important ranking signal for search engines, and you want to ensure that any signal you can generate to tell a search engine you are relevant is considered. You’re a small business and you don’t have the budget for an in-house link-building team. So how can you get links? Private link buying is a great option.
Middleman Link Buying
In an age where content is king, brands and agencies are looking to tap into the vast content market that is available online. However, a lot of the time, they can’t find the talent they need, or they end up spending too much time on the process.
Link building is still the heart of any SEO strategy, but it has become so much more challenging and tedious. It’s not uncommon for a company to need an army of link-building specialists to acquire enough links to drive results. However, if you are looking to acquire many links, you can hire a link-building middleman to get access to many websites, sorted by niche and domain authority, with just a few clicks.
Conclusion
The above are all types of links buying. The most popular ways to buy links all involve middlemen, which have started to be seen as taboo. The other ways to buy links are not as popular but are still possible. When buying backlinks, make sure you make the right decision.
About The Author
Anita Sharma
Anita Sharma is a Master in English and European Literature currently works with many organizations as a freelance content writer. Apart from it, she has her own blogging website.
