You might’ve heard a lot about blogger outreach and marketing agencies offering something called ‘manual blogger outreach’ these days. The thing is, with the competition getting almost impossible to beat, in every industry for the matter, newer, innovative and more effective digital marketing and growth solutions are needed.
The best way to tackle these modern marketing obstacles is to build relationships based on trust and synergy that lead to customers trusting your brand and, thus, search engines considering your business as a credible and trusted business that they find worthy of placing at the top results! So, what’s the best way to about building these relationships?
What is Blogger Outreach?
Blogger outreach is the process of reaching out to credible, relevant, and quality traffic blog sites in a professional and effective manner to build links. Why? You may ask. Well, because Google loves quality links that are built organically. Blogger outreach allows you to get in touch with them and request them to place your site’s link in one of their posts or even allow you to make a guest post on their site with your link in it. In exchange, you can offer them something they need; this can either be quality content, via guest posts, your traffic, or anything really; you just need a unique selling point to make the whole thing work. Implementing effective blogger strategies is the name of the game!
If you’re wondering if this seems like something I don’t have a lot of time for, you can hire a best blogger outreach agency to do it for you with well-versed experience in launching a successful campaign for businesses of all niches.
Now that you know what blogger outreach is and have a basic idea of why it is one the most important aspects of link building for SEO, you might want to get into some details with us. So, without further to do, let’s learn some of the ways you can do blogger outreach!
Types Of Blogger Outreach
There are several ways you can reach out to other brands and blog sites in order to create an effective relationship with them. Let’s take a look at some of the most common ways of blogger outreach:
Product Reviews
Suppose the latest iPhone is out, and even though Apple doesn’t even need to reach out to the most famous and reputable bloggers in the tech industry, you would certainly need to get in on that fresh and large-scale traffic that’s being generated by the latest product from Apple. So, this is where product reviews come in. You reach out to Apple or any brand that has just launched a trending product, ready to be used to generate loads of traffic and pitch them a product review offer.
This is one of the most effective, genuine, and long-lasting relationships in the industry. And let’s not forget that you have now built a link to a major brand! But if product reviews are not your brand’s niche, let’s move on to the next one.
Paid/Sponsored Placements
Although it may sound a bit ‘fake,’ sponsored posts are safe, and they allow you to build a ‘business oriented’ relationship in the community. What this means is that you pay to have your posts placed on their sites. There’s nothing wrong with sponsored posts, as long as you ensure that they’re done naturally and don’t seem like spam. These types of blogger outreach campaigns are transactional and are to the point, but they aren’t exactly sustainable and long-term per se.
Contests/Giveaways
Yes, you read it right, giveaways! Think about it; it makes sense, right? Brands provide the products, and the bloggers launch some sort of giveaway programs that drive a bunch of attention to both partners. We’re all aware of just how much attention these giveaways and contests grab; you are guaranteed to attract a large number of customers with these giveaways.
These were some of the basic types of blogger outreach best practices, but what’s important is that you find something unique that you have to offer to a brand or a blog site, and you sell it. This is how a sustainable, organic, and healthy relationship in the community is built, which is how you build a strong backlink profile that is guaranteed to boost your rank!
So, now that we’ve gone over everything there is to know about blogger outreach let’s take a look at OutreachGirl’s guide to effective blogger outreach!
How To Do Blogger Outreach
Our experts have come up with a detailed guide for you to learn about effective blogger outreach strategies. Let’s get started!
1. Understand your niche
Finding out the right community and, ultimately, the right blogs to partner with is one of the most important aspects of blogger outreach. But before you do that, you have to understand your business’s niche. Where your customers are, which region you need to specifically target, etc. Without understanding your niche and your market, you cannot begin expanding. So, before anything, make sure you know what your business needs
2. Find relevant prospects
Once you’re in touch with your brand’s needs, you can begin finding relevant bloggers that fit the profile. These partnering brands or bloggers must be relevant to your niche; otherwise, none of the blogger outreach strategies might work here. So, pick only the most relevant prospects that are guaranteed to provide your site with relevant traffic!
3. Vet the prospects
Once you’ve made your picks, you need to thoroughly vet them. What we mean by that is you have to make sure that these sites are using white hat SEO techniques and that their site has genuine and steady traffic instead. You need to stay away from black hat sites and blogs that have huge spikes in their traffic figures, these are not healthy blog sites to partner with, and you shouldn’t reach out to them. There are several tools on the market that allow you to test various scores like authority, domain rating and so on.
4. Identify your unique selling point
Every business relationship has a point of focus around which the whole relationship is built around. You need to find your selling point and use it to sell your idea. This is how reputable brands and blog sites will want to partner with you and not your competitors.
5. Create a custom manual outreach campaign
Now that you’re almost done picking, vetting and discovering, you need to write a professional email highlighting what you can offer the blog site in a professional and courteous manner. Ensure that your outreach feels 100% genuine and manually written. It will negatively impact your brand’s reputation if your outreach campaigns sound fake and machined. Be creative!
6. Reach Out!
And that’s it! You are done with the process of blogger outreach. Once they reach back to you asking for more details, you will build a sustainable and effective relationship that will benefit all.
Also read: Microblogging Websites 2023
Conclusion
Blogger outreach for SEO is one of the most effective methods of boosting your site’s ranking, and it’s no surprise! Search engines look for trust and credibility, which means links leading to high-ranking, trusted, and reputable sites. Blogger outreach allows you to build a strong backlink profile for your site that is guaranteed to put your name out there and bring you loads of traffic from partnering sites.
We have explained everything there is to know about blogger outreach and the best blogger outreach strategies.
About The Author
Stephanie Braga
Hi, I am Stephanie Braga. A professional blogger and content community manager on this platform. I love to write and post content on different niche. Contact me, if you need any help related to digital marketing or content marketing.
