So you’ve just started your long-time online business dream and you’re now wondering whether copywriting is an essential part of your venture. You hear about businesses succeeding after hiring professional copywriters, but you’re not yet convinced to do the same thing.
In this article, you’ll find comprehensive information to fill you in on the benefits of compelling copywriting for your business. Here are seven benefits compelling copywriting can give you:
1. Helps Increase Your Online Presence
Nearly everyone with a website wishes that they’d always appear on the first page of search results with most search engines. Ranking highly like this doesn’t come by luck. It takes conscious effort and months or years of content creation and optimization.
You see, search engines want to present the most relevant search results whenever a web user types a query. In other words, the results should take the web surfer to a page that adequately answers their questions and provides solutions to their problems. And you understand that most search engines have evolved to be smart enough to differentiate between good and substandard content.
Therefore, it’s in your best interest to make certain that your content satisfies search engine algorithms. These helpful tips for copywriting will help you write in sync with search engines.
2. Builds Customer Trust
If you’ve ever been a salesman, you can certainly relate to the usual hurdles of convincing customers that your products are worthwhile. The way you present yourself either strikes a chord with potential customers or puts them off. Customers always want to be sure that they’re dealing with a trustworthy businessman.
In a similar manner, your web copy acts as a salesman. When web users read about your company and your products, what opinion do they form in their minds? It all depends on how compelling your web content is. Words have the power to make people trust you and want to do business with you.
3. Makes You Stand Out From The Crowd
You realize that the products or services you offer are also offered by and several other companies. When potential customers land on your website, chances are high that they’ll also look for other companies offering similar products for purposes of comparison before they make a purchase decision.
One thing that can help you overtake your competitors is compelling copywriting. Write content that tells potential customers that you’re the best in your field of business and they know exactly what they get from you.
Show that you’re knowledgeable by doing a lot of research before you embark on writing. This way, you’re likely to drive more traffic to your website and convert more readers into customers than your competitors can do.
4. Entices Readers To Buy
Most probably, your aim when writing web content is to convince the readers to take some sort of action like buying a product, subscribing to your email list, opening an account with you, downloading your course or software, and so forth.
This won’t happen unless you convince your readers that you’re solving their problems. It’s naturally hard for people to commit their money to anything. To make your readers initiate a transaction, your content has to persuade them beyond reasonable doubt that the product they’re about to purchase will be the answer to their problems.
5. Creates An Emotional Bond With Customers
Business experts claim that emotions are one of the main driving forces that influence purchase decisions. The following are the main emotions that drive your customers’ shopping and purchase decisions:
- Shopping for the sake of getting information about a given product
- Shopping to get other people’s opinions
- Decision anxiety when overwhelmed with choices
- Shopping to feel special and unique
- Shopping to stand out among peers
- Shopping so that others can turn to them for advice and recommendation
- Need to buy and be done (for those who get frustrated when shopping)
- Shopping for fun
- Shopping habitually to retain values and beliefs
It’s your content that creates emotional bonds with your customers. For instance, if you want to capitalize on the need to stand out, you can write about your products in a manner that convinces the customers that there are no other similar products in the market. They’ll buy this product with the assurance that they’ll be conspicuous in the crowd and attract the attention of others.
Your brand story, if well-executed, can also create a lasting emotional connection with your audience. Customers will be more persuaded to make a purchase if their current circumstances match with the predicament that led you to create the product you’re selling.
The importance of compelling copywriting can’t be overemphasized. Your web copy is actually the mediator between you and the customers.
If well done, you can successfully convert a large percentage of your readers into customers. If poorly done, you risk having zero conversions. So, aim to be as compelling as possible in your writing.