In modern times, most people can’t go one day without being on the internet. Not only do individuals spend their time working and communicating online, many also turn to the internet for recreational purposes. In fact, there are over seven billion internet users using the internet as of 2021.
With virtually a limitless number of individuals your business can reach online, it is now extremely beneficial to invest into digital marketing. Keep reading to learn more about why you should be investing in digital marketing and how your business can benefit from it.
Boosts online traffic to your website
Simply having a website is not enough to draw attention to your business. Nowadays, it is important to invest in search engine optimisation (SEO), so that your business website is discoverable amongst the millions upon millions of other competing websites. SEO is a branch of digital marketing which improves your website’s visibility when internet users search for key terms or words related to your business.
On Google, SEO digital marketing strategies help to make your website rank first on the results page after a key term related to your business is searched – for example, your business selling faux fur scarves is ranked first in the search results for ‘shop faux fur scarf’. SEO digital marketing services do the same for other popular search engines such as Bing and Yahoo!
Working with a digital marketing and SEO agency can have many positive effects for your business, including boosting online traffic to your website. In fact, according to Search Engine Journal, 70.4% of clicks in Google search results are on the first five search results. This means it is much more likely that you grow traffic to your website naturally through SEO than through other advertising techniques such as AdWords.
Create meaningful relationships with your customers
Digital marketing, especially in the field of social media, makes forming deeper connections with your customers easier (compared to traditional methods of marketing). Due to being able to communicate online and often instantaneously, you can connect with your customers on a more personal level, while also breaking down formal barriers and building memorable relationships and experiences with your customers. Just like providing patient and helpful in-person customer service, digital marketing and communication over the web can keep your customers loyal and interested in your brand.
One of the most effective ways in digital marketing to create meaningful relationships with your customers is to interact on social media, blogs and forums. Responding to customers’ opinions about your brand, ‘liking’ and agreeing to comments, and replying to queries will help your business grow a strong community. Not only is social media digital marketing usually low cost, it is also extremely effective in gathering customer feedback and data on customer behaviour.
Improve your brand awareness and reach wider audiences
The scope of the internet is limitless, and with it being available in most parts of the world, digital marketing provides you with the opportunity to reach audiences you’ve never been able to reach before. Gone are the days of sticking to your local area, now individuals can employ the services of businesses across the globe, and can shop at ecommerce stores states away from them.
Platforms such as Facebook have two billion active users alone – now imagine what would happen if you place an advertisement on multiple similar platforms! With a strategic digital marketing approach, the sky is really the limit when it comes to reaching a broader target audience and improving public awareness for your business brand.
Growing your business with digital marketing
There are many reasons why your business should be investing in digital marketing, with the above few being three of many. There is nothing worse than being left behind and remaining stagnant in the business world. Keep up with the times and be sure to hop on the digital marketing train now!