Some marketers claim that you needn’t get too caught up in editing your meta descriptions. We disagree. In fact, we believe that your meta descriptions deserve all of the love and attention you can spare them!
In this article, we’ll share 5 tips on how to write the perfect meta descriptions bound for killer click-through rates. Here’s what you need to know…
What is a meta description?
When you type a key phrase into Google (e.g., SEO Los Angeles), you will be provided with a long list of links. Underneath each link is a small body of text describing what can be found within. That body of text is called a meta description.
With that in mind; here’s how to write metas that pop!
1. Answer their queries clearly
More often than not, users are on Google looking for an answer to their question. Your job is to anticipate the intent behind your focus keywords and provide an appropriate response when choosing your blog topics.
For example, (and it’s a bad example):
- Search query: “What is a meta description?”
- Your meta: “This body of text right here is called a meta description. Follow the link and we’ll teach you how to write similarly awesome meta for your web pages!”
As you can see, the meta description clearly answers the question while hinting at some additional information and value to be found on the web page within.
2. Keep is short and sweet
The sweet spot for a meta description is between 150 and 160-characters (around 20-30-words). Any more than that and your content will get cut off by ellipses at the…
This is why it is important to keep your meta description nice and concise.
There should be ZERO fat on your meta descriptions. Make each word count.
3. Don’t overdo it with your keywords
There’s really only need to mention your keywords once or twice. Forcing any more than that into your meta for the sake of “SEO” is poor practice.
Your descriptions should be easy to identify and read as naturally as possible. Keyword stuffing is not natural and can be both off-putting for the reader and Google.
4. Make your meta descriptions unique
Just because your competitors have a strong copywriting game it doesn’t give you the excuse to copy what they are doing.
If you want to truly stand out from the competition and ultimately outperform them, you have to find your own voice.
Create truly unique and compelling meta descriptions that suit your brand and you’ll be well on your way.
5. Include an irresistible CTA
While you definitely need to get your focus keyword in your meta description, it’s also worth including a CTA (call to action) at the end.
What action do you want your prospective customers to take? How can they benefit from clicking on your link and visiting your website?
The more compelling the CTA, the far more likely those users will be to choose your website over your fellow competitors.
Couple that with a thorough understanding of keyword intent, a well-placed focus keyword, and a beautifully written piece of copy within the 150-160-character mark and you’ll have no trouble converting those clicks into customers!
About The Author
Jim Pullman
Jim Pulman has extensive knowledge and experience in Home Building, Construction, and Design. He writes articles in his free time and partners with content creators to share his expertise with the online community. He is also passionate about automobiles.
