Pinterest vs. Google: Best Platform to Increase Traffic

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If you want to increase traffic to your website, you may be asking which platform is best for you: Google or Pinterest. While both are fantastic sources of traffic, there are several major differences to be aware of.

Google is essentially an online search engine that consumers use to find specific information. Pinterest, on the other hand, is a visual search engine that organises and saves ideas through pins and boards.

Pinterest vs Google - Best Platform to Increase Traffic

Google is frequently superior for research purposes because it provides a broader range of results and more detailed information. Pinterest, on the other hand, maybe preferable if you want to uncover project ideas or be inspired by what others have done in the past.

There are significant commonalities between the two platforms as well. Both can be great sources of traffic for your website and have sophisticated search functions that allow you to access information from all across the internet. Finally, the platform you use is determined by your needs and tastes.

In this article, we’ll look at the important distinctions and similarities between Pinterest SEO and Google SEO to help you decide which is best for you.

Google Search

Google is the most used search engine in the world, handling approximately 8.5 billion searches every day. When you search for something on Google, you usually have a specific aim or question in mind. If you’re seeking baking instructions, you may type “how to make a cake” into Google.

Google search comparison will then return a list of related results, which you may browse to get the information you’re looking for. Your content must be well-written and relevant to the searcher’s goal in order to rank on the first page of Google results. SEO, or search engine optimization, is the best technique to optimise your site for Google. This is the process of making your website as search engine friendly as possible in order for it to rank high on the results pages.

To boost your SEO, you can employ a variety of tactics, such as optimising your website’s title and meta tags, using keyword-rich content, and obtaining backlinks from other websites. It takes time and effort to learn SEO, but it is a valuable skill to have because it can be used to boost your website’s rating on all search engines, not just Google.

Additionally, Google Ads can provide immediate visibility for your website by strategically placing your ads at the top of the search results. When integrated with SEO, Google Ads creates a consistent online presence by targeting the same keywords in both paid and organic content. Testing and optimization features enable businesses to refine their ad strategy.

You can leverage Google Ads to put your brand before your potential customers when they’re actively searching. You don’t have to pay hundreds or thousands of dollars to advertise to those with little or no interest in your offerings. Use specific keywords and ads to control who can view your ads at the perfect time. Realize your goals by seeking the help of Google Ads experts like TheOnlineCo.

If you don’t have the time to apply effective SEO methods, hiring a professional is typically the best option. A competent SEO consultant can assist you in getting the most out of your website, and it can be a sensible investment that pays off in the long term.

Pinterest Search

Pinterest is a visual discovery tool, which means it’s used to find fresh ideas and inspiration. You can use Pinterest to search for specific keywords or browse through the various categories to find something that interests you. If you’re planning a trip to Italy, you may look up “Italian food” or “Italian travel.”

To optimise your Pinterest content, make sure your pins are high-quality and visually appealing. In addition, relevant keywords should be included in your pin descriptions so that consumers may readily find your material while searching for anything specific.

Furthermore, Pinterest is an excellent technique for generating backlinks to your website. You can include a link back to the original site when you add a pin to Pinterest. This is a quality backlink that can assist your website’s Google rating.

In 2020, Idea Pins were introduced, which are multi-page canvases that allow users to post photographs, videos, and tips on a given topic. Unlike the original Pinterest Pins, Idea Pins are shared to increase your Pinterest audience rather than drive traffic to your website. This is due to the fact that Idea Pins are intended to be eaten fully on Pinterest.

Pinterest is now primarily a tool for discovering new ideas and finding inspiration, rather than a tool for driving traffic to your website because it prioritises content that keeps people on its platform. Despite these changes, there are still chances for businesses to use Pinterest to enhance brand exposure and interact with their target audience. Pinterest is now primarily a tool

Pinterest Trends

It is critical to analyse current trends when developing Pinterest keywords. To examine what people are searching for on Pinterest and how this has changed over time, utilise the Pinterest Trends tool. This is an excellent resource for determining what content is currently trending on Pinterest.

You can, for example, search for a certain keyword, such as “gardening,” and observe how the search volume has evolved over time. By understanding these patterns, you may increase your chances of developing content that consumers will view and share.

You can also use Pinterest Trends to check what subjects are currently popular in countries such as the United Kingdom and Canada. This is useful if your content is aimed at a specific country.

Pinterest Trends can also highlight seasonal patterns and events. Tailor your content to align with holidays, seasons, and special events to capitalize on increased search interest during those times.

Regularly monitor Pinterest Trends to stay informed about evolving interests and popular themes. Update your content strategy accordingly to ensure your content stays relevant and resonates with the audience.

Encourage users to engage with your pins through comments, saves, and shares. Higher engagement signals to the Pinterest algorithm that your content is valuable, potentially increasing visibility and improving your brand image.

Google SEO

To undertake keyword research for Google, you must first grasp how SEO (search engine optimization) works. This is the process of improving the visibility of your website and content in search results.

Several factors can influence your Google ranking, including the quality of your content, the number of backlinks to your website, and the keywords you use.

Here are a few pointers to help you with your Google keyword research:

To find appropriate keywords for your article, use the Google Keyword Planner tool. This tool will display the average monthly search volume for various keywords, as well as the cost of targeting these terms with Google Ads. [Image of the Keyword Planner tool]
Include these keywords in the title, headings, and body of your material. However, use them sparingly and naturally, as too many keywords might be perceived as “overstuffing” and result in Google penalising your content.

Increase the number of backlinks from high-quality domains to your website. This will help your website’s Google ranking.

Make sure your website is mobile-friendly and fast to load. You may use Google’s PageSpeed Insights tool to test the speed of your website and make modifications as needed. [PageSpeed tool screen capture]

Google also favours new material, so it’s critical to keep your website updated with new blog articles and other resources on a regular basis.

As you can see, there are some significant differences in how you might optimise your content for Google versus Pinterest. However, the ultimate goal is to produce high-quality material that is relevant to your target audience.

How Google and Pinterest Are Connected?

While Google and Pinterest appear to be worlds apart, they are actually linked in key ways.

You can, for example, connect your Pinterest account to your Google account. This enables you to track traffic from Pinterest to your website using Google Analytics. This data can help you understand how Pinterest users interact with your material and what kind of content are most popular. Furthermore, because both platforms are utilised for search, your material may display in both Google and Pinterest search results. This means that your content must be optimised for both platforms.

Google and Pinterest are two of the world’s most popular websites. Though they serve various functions, they share a few essential similarities and differences. As a content creator, it’s critical to grasp these distinctions so that you can use both platforms to increase traffic and interaction on your website. Get in touch with the best SEO agency, Digikore Digital to get your website on top of search results. Increase organic visibility, quality traffic & sales of your online business. Contact today.

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