When organizations and professionals know how to use data to inform media strategies and meet the needs of stakeholders, they have a competitive advantage. In fact, strategic communication is a key differentiator for businesses. Strategic communication is essential both for internal communication within an organization and for creating engagement with an audience to make the brand stand out.
Understand Strategic Communication
Professionals who understand how to implement strategic communication plans for their organizations set those organizations up for success. Learning how to develop business communications by leveraging data to create influential messages can give you a competitive advantage. While this starts with developing and then implementing a communication strategy, you also need to continually monitor, update, and refine your communication plan to ensure you have the appropriate mediums for your message and audience. Here are some tips for professionals learning how to create strategic communication plans for companies.
Define Your Goals
An organization’s mission should function as the cornerstone of everything it does, including its communications. So, it is essential that everyone who works for a company understands exactly what that company’s mission is. Professionals developing communication strategies for their organization should ensure that everyone truly understands what the organization is trying to achieve. This knowledge will help more people buy into the vision of the company. Effective communications rely on influential messaging internally and externally, so making sure everyone is on board will go a long way.
Monitor and Gather Data
Data is key to leveraging any effective communication strategy. As you develop and implement your communication plan, make sure to constantly gather data and feedback on your approach. For example, you might offer surveys at regular intervals asking staff to rate experiences when using the organization’s communication tools. Consistent data enables you to gather data-informed insights, identifying trends or assessing the impact of any changes you make in your communication strategy.
Lead By Example
Communication leaders within an organization should set the example they want others to follow. Communicate in the way you want your team to communicate. This includes using the channels you want others to use. If you want your team to use instant messaging instead of email, start by using that instant messaging tool yourself. You will empower team members to lead by example themselves when you start the trend.
Make Sure Everyone Has a Voice
When everyone within an organization believes their voice is valued, they are more likely to speak up and give useful insights. Part of your strategy should include forums or settings where people can share their feedback and ideas. Providing a place for people to speak their minds is just the start. You should also acknowledge contributions and act on them where possible to show you take feedback seriously.
Offer Ongoing Training
If your system changes frequently, ongoing training is essential. Training is also important for new team members or people who are not familiar with the systems or procedures your organization uses. Ongoing training ensures that everyone knows how to use your communication system to its fullest potential.
Being able to strategically communicate with stakeholders both within your organization and beyond offers a competitive advantage. Influential messaging can drive behavior, so knowing how to craft a message sets you up for success.