Ways of Using Virtual Telephony to Optimize Business Processes

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Technology is rapidly invading our lives and changing them with amazing ease. It is no wonder that businesses in various industries are resorting to new solutions to optimize and facilitate work processes. Including, they use virtual SMS verification instead of buying regular SIM cards. In addition to saving money, this brings many other benefits to the business. Let’s consider precisely how companies use virtual telephony in their daily activities.

Successful examples of using virtual telephony in business processes

There are many ways to successfully implement virtual phone numbers in corporate operations. Most use cases relate to marketing, communicating with customers and partners, and capturing incoming requests. Let’s consider the most common ways to implement virtual telephony in business activities.

Quality customer support

When you only have one or two numbers, and the business has many customers, you cannot record all requests, process requests in a timely manner, and respond to specific changes. If your marketer is working correctly, generating a hot audience that is ready to buy today, every missed call is a lost opportunity for profit.

However, customers often have additional questions and want to solve their problems immediately. If they hear “All operators are busy, hold on” or cannot get through at all, this negatively affects the company’s reputation. Instead, businesses can use a virtual phone number to provide a toll-free or local number that customers can call regardless of where the business is located.

This can increase customer satisfaction and make it easier for them to get the help they need. For example, Airbnb uses virtual phone numbers to support customers in many countries.

Marketing and sales

A company may use a virtual phone number in print or online advertising and track the number of calls received to measure the campaign’s effectiveness. Virtual phone numbers can also be used for lead generation campaigns, where businesses can obtain the contact information of interested customers. For example, a real estate agent can use a virtual phone number in a real estate listing to reach potential customers.

At the same time, when launching newsletters, you must register in messengers, social networks, and postal services. Verification is required everywhere. You can get SMS online to simplify these processes and bypass the limits, if any.


A furniture company tries to set up a newsletter in the messenger, but the messenger blocks the number since the contact database is not verified. This happens when the contact base is large and collected in different ways: from newsletters, from online orders, etc. Therefore, the company could abandon the idea of creating a newsletter altogether. Or it could use a virtual phone number and still cope with the task.

Remote operation or scaling

Freelancers can use virtual phone numbers to register on international sites and get more orders worldwide. In addition, they maintain a professional image and stay in touch with clients and colleagues, regardless of their location.

The same thing happens when a company expands and tries to establish its presence in different markets.

  • In doing so, the business provides customers with a local phone number, regardless of where the main office is located.
  • It increases trust in the company and customer satisfaction.
  • It simplifies daily tasks.

Additionally, it is difficult for businesses that operate in multiple locations to stay within a unified phone system. Usually, offices use communication services from different providers, which causes problems with the compatibility of devices, applications, and services. Virtual telephony does not have such disadvantages.

For example, a software company might use virtual phone numbers to provide local support in multiple countries.

Additional benefits for business

Privacy and security are what businesses get along with the above benefits. This can be especially useful for small businesses or sole proprietors who don’t want to use their personal phone numbers for business purposes. In addition, it increases business productivity, expands opportunities for testing advertising campaigns, and creates space for development and scaling. Therefore, to follow the “Adapt!” rule, you must familiarize yourself with virtual telephony. Otherwise, you’ll just have to get out of the way, giving way to those who have figured out how to use this mechanism to their advantage.

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