Just because you always get a handful amount of likes on your social media post doesn’t means that you are a digital marketing expert. To be an expert in the area, it requires years of knowledge, experience and love with the quality of the provided services. The good part is anyone with absolute passion can get their hands on the digital marketing but few reach out to be an experts in it. You have to carve certain skill set in yourself to be called and adored as a digital marketing expert.
Digital Marketing Expert – The Skills
With that being said, here are the 05 skills of a digital marketing expert. These are the skills to look forward in a digital marketer. The more they have, the more expert they are in their respective area of practice
1- Social Media Advertising
As you can see from the recent data, Facebook alone generates $2.9 billion from advertisement. Other social media platforms also generate in millions if not billions. So social media is a great tool to grasp on loads of quality traffic but that doesn’t come easy. The only way to grab loads of quality and targeted traffic is through the advertisement. As a beginner, there is so much to loose in this specific department. For a non expert, it might appear pretty simple to run a paid campaign but it’s pretty complicated as there are a lot of factors that govern success in it. To be a digital marketing expert, the person must be known for the ideal timings for leads, the best demographics, the best kind of content and the optimum and regulated reach. It’s must to have a grip on social media paid advertisement.
2- SEO Basics
An ideal digital marketing expert is incomplete without the basic SEO knowledge. Why I’ve used the word ” Basic ” is because the SEO is prety much basic. For digital marketers, an SEO should be on their list for drawing a stream of traffic. With just few slight changes in the content and the outreach strategy, it can be used to empower the website in multiple ways. A digital marketer should not be ” SEO Person ” but they should be equipped with the necessary knowledge.
3- Communication Skills
This one is really important. There are some marketers who really are good at their work but still they lack. The reason is that they run low on communication skill which later emerge as a threat to their career. The reason why we see a lot of talented people left behind in the vigorous walks of life is due to the reason they lack communication skills. Always think ” How would the would the world come to know of my talent ” and learn how to better express yourself.
One of the most beloved proverb of all times ” Jack of all, master of none ” goes a long way into our lives rather than just school. It’s good that you know a lot about SEO, email marketing, advertisement campaigns, affiliate marketing but whoaa. Wait. You’re missing the point. Everyone needs a field expert. To be a field expert you gotta be loyal to a field for years. That’s when you learn thing. If you are and all knowing guy, better luck. It’s gonna be a long journey.
5 – Creativity
There is no world for those who run low on creativity, it goes a very long way. To be a digital marketing expert, consider increasing your creativity to such an extent that you bring revolutions to the field you’re in. Just following the crowd wont simply help. Eventually, something new has to hit the streets and when that happens, all the present practices would be going to drain. Either you can be the person who brings some sort of revolutionary changes in your field or you could be a wild follower of those changes that keep coming up with time until you are old and be thrown away.
These were the 5 best skills which I considered should be carved in a digital marketer. I’m willing to listen up to your insights in comments.