Real estate sales and business dealings require face-to-face interaction. A business card is first point-of-contact when connecting with clients, buying or selling a property and so on which makes it all the more important to have a neatly designed card to make you stand out from the crowd.
Like any other business card, real estate specifically also requires basic details like name, corporate logo, contact, website and email. Since it’s a fast-moving industry and always evolving, design trends should be equally trendy. And much like the real estate industry, some of the best Business card printing in Dubai are worth considering in terms of latest trends and creative ideas.
Here’s how you can make your property business make an impression with amazing card designs.
Show Cityscape
City life is always lively and sleepless which should be reflected in a business card, especially for real estate business. Modernism, thrill and excitement of a city life, when incorporated in a card can be shown via bold yet minimalist cityscape or a skyline as commonly termed. It’s a logo design trend that’s usually seen on the backside of the card to level-up the design versatility and creativity.
Unique Location
Although the type of property your business deals in is important, the place or area where it’s actually located is a true unique selling point (USP) for corporate card design. When incorporating, you can creatively cover the neighbourhood, particular area or entire city as well as region. Simply imagine a foreign prospect interested in your listings, which makes it easier for them to know more about the place as well as the unit itself.
Unit/Property Display
In real estate business, displaying the unit; be it an apartment, a villa or any other type is one of the most important aspects and the same principle is applicable on the business card as well. Rather than text and typography, clearly communicate via visual cues to fully serve the purpose of an amazing real estate card design.
Abstract Features
It’s possible that the particular nature or type of your agency can’t be properly described in words due to frequent industrial changes and trend shifts. This is when an abstract business card serves the purpose which gives you the margin to be different while keeping your brand identity constant in an ever-evolving market. Still, you don’t need to go totally to the abstract as only a few strokes and fine lines can give the card a dynamic skyscraper or a house shape design.
Link with the Codes – QR Code Scan
Almost every business today functions online and real estate isn’t an exception. In fact, you can level up the game for your particular business by having a QR code scan feature on the card that can further redirect prospects to your official website, show them more amazing features that otherwise couldn’t be listed down on the card, and so on.
Beauty is in Luxury
Luxury can be achieved without overspending and for business cards in particular, a touch of gold, silver and even bronze, especially on alphanumeric and patterns can give your card a winning edge. Go for different patterns, geometry and colours, creatively incorporate all on your business card for an elegant impression. You can also order personalized stationery sets with your business logo printed on them to gift your clients.
The Name & Brand
Two most important features for any business card that in combination can truly make an impression. Your name can be your logo or a “wordmark” that always helps customers to remember you even when they aren’t holding the business card.
From a typical style perspective, a logo is the best way to achieve the awesomeness of being a minimalist. One of the most traditional real estate branding tactics we see on business cards is a ‘key’ image representing entrance to a house or a property unit.
You can go an extra mile with creativity with the design by throwing up unique colours, design of the keys and make it more of a brand logo.
Shining, Shimmering & Splendid
If you wish to be the ‘leader in luxury real estate’, go for a shining, sleek and unique logo with a specialty finish such as gold or silver foil. Take for instance a black satin finish that can really rev up the game while giving the card an indistinct touch of professionalism and class.
Customisation & Diversity
Real estate business is more about creating a long-term relationship which can be done amazingly by incorporating a professional picture on the card besides the name. Though optional, doing so can surely give your business card design an inspirational touch.
That said, it’s possible that your particular real estate business has listings that fall under many different categories but, having a separate business card for each is uncommon if not impossible. Branding is important and a business card should have all the essential elements, rather than multiple cards. Creatively incorporate or you can even have the card design by a professional printing company/agency.
Standard Features of an Ideal Business Card
Size & Dimension: The standard dimension of a printed business card is 3.5 x 2 inches
- North American Standard: 3.5 × 2 in. (88.9 × 50.8 mm)
- European Standard: 3.346 × 2.165 in. (85 × 55 mm)
- Oceania Standard: 3.54 × 2.165 in. (90 × 55 mm)
Special Finishes: Embossing like spot UV coating, letter pressing, foil stamping,
Advanced Techniques: Scented inks, duplexing and triplex (2x or 3x card’s width to make it thicker), alternate materials (metal, plastic, rubber etc.), folded cards, transparent cards.
Business Card Design Tools: Adobe Spark, Adobe Illustrator, Edraw Max, Business Card Studio PRO, Canva Pro, Business Card Designer, MyProfessional Business Cards, DECAdry Business Card, EximiousSoft Business Card Designer Pro, Swift Publisher for Mac
Now that we know all the essentials of an amazing business card design for real estate, make yours stand out following the details as listed above.
About The Author
Nicole Hinton
Nicole is a freelancer & passionate blogger. She has 4+ years of experience in digital marketing and specialize in content writing, content marketing and organic search engine optimization. She has worked with many brands from Canada as well as the USA. Currently, she manages content marketing team of freelancers and doing their business efficiently.
