Logo has the power to convert a company into a brand. It acts as a cornerstone for any business. To gain success in business it is crucial to pay attention to the creation of a splendid logo for your business to take it to another level.
Logos are crucial as they build a strong brand identity of a brand. Also, it portrays the expectations and feelings of the brand. It marks the growth of the company.
Logos are displayed on products,services, ads, brochures or collaterals.
A good logo should –
- Grabs attention- Logo must grab the attention of anyone who views it. It must be attractive.
- Memorable- Your target audience must memorize it even just at a glance. It is crucial to increase brand recognition and trust.
- Simple- More simpler, the better. As lesser the detail, more will be the effect produced.
- Timeless- It should not lose its charm and value as time passes by. People must recognize and find it attractive over years also.
Here are some best tips mentioned below to create a splendid logo with DesignHill.
1. Unique Logo
When you are done with designing your logo, before sharing it with others. First thing you need to do is thorough research. You need to figure out whether your custom logo design is unique or not.
Avoid using the same color or pattern scheme as your rival brands. It can confuse your target audience and can make them look down upon you. People relate your brand to others.
2. Simplicity Is Trending –
A clear and simple design is easy to recall for the customers or target audience of your business. Simple logos are easily recognizable and play a major role in building trust and reliability.
To create a simple and clean design try to remain stick to a core concept and then start designing. After you have completed your work. Look and figure out the things that are unnecessary and remove those elements. Check whether your logo still represents the values, concept and message of your company.
3. Know Your Company –
Before you start worrying about the designing of your logo, you need to figure out what that design will be based on.
You must be well aware about your company and its values. Also, you need to exactly know what your company stands for. Your logo must represent your company’s mission and should reflect your business at the same time. For instance, Nike logo is a swoosh which represents speed, movement, power and motivation. Nike who designs sports wear is successful in representing its brand values through its logo.
4. Coordinate Your Colours And Fonts –
In order to make your logo look more catchy, add certain elements like colours and fonts to it.
Figure out which colours go well together. Also, before incorporating colours in your logo, check whether the colours you use represent your brand values correctly or not. In addition to this, you also need to focus on choice of colours as they should not clash. Otherwise, your audience will just wither away when they look at your non-appealing logo.
Furthermore, when you choose fonts, be careful. Do not choose more than 2 or 3 types of different fonts. If handled incorrectly, it can deter the whole essence of your brand. Use complimentary fonts to produce a better effect. Also, sans serif typefaces look more formal and professional but if you want the light and charming look, play the other way round.
5. Scalable Logo –
The logo design which you create for your business must have this feature as well. It must be easily scalable.
Your logo design will be displayed on ads, media, brochures and collaterals. Therefore, when your logo is scaled to fit on these, it must look as good as it naturally is, without losing proper proportions. It should look impressive and appealing to the eyes of your customers.
If scaled to larger proportions like billboard or scaled to very small proportions like on a pen, it must have its details clearly visible and impressive.
6. Make It Symmetrical –
Though some people might find it an inappropriate topic to discuss but still proportions and symmetry have a major role to play.
For instance, twitter incorporated use of symmetry in its logo design to create an impressive logo with consistent curves and arcs. Furthermore, Apple has also taken symmetry and proportions seriously. Even, the bite of apple that seems unsymmetrical is actually very symmetrical if looked clearly upon with knowledge of symmetry and proportions.
Conclusion
Thus, various tips mentioned above can be really helpful if you are designing a logo for your business or just trying for your logo to evolve with time.
Do use our best tips from DesignHill to create impressive and splendid logos
About The Author
Dan Taylor
Dan is responsible for content marketing and branding at GuestPostBlogging. He writes about topics related to startup naming, branding and entrepreneurship.
