India has surpassed European countries in terms of GDP and growth in the market sector. This amazing feat achieved for Indian economics is substantially a result of booming digital marketing sector which encompasses the need for a constant growth and improvement in digital marketing in India especially when India can no longer afford conventional digital marketing which has gone irrelevant now and is a global competitor with developed countries now. Digital marketing is inexpensive but is a very inefficient.
The need for Improvement
With digital marketing present in all the business sectors, it helps to surpass the geophysical barriers of countries and helps all the consumers and clients to have access to all the businesses spread worldwide. India with its rapid growth economy is expected with a significant change in trends and growth in Digital Marketing. This is especially imperative when the environment is constantly on a shift and is influenced by changes in other economies as well. Digital marketing is always on the cusp of an improvement that is beneficial both economy wise and its promotion as well, as an integral strategy of business promotion and digital marketing in India.
Certain ideas and tactics to help the Indian digital marketing sector refurbish and grow gloriously to scale up and dominate the market are-
MULTI-NETWORK DIGITAL MARKETING PROMOTIONS
In simpler terms, if the content promotion is targeted such that it is accessible to the target client and customers over a multiple network routes, it adds to the biases and provides a stronghold for finalizing that product only. Most customers would often seek to browse through a lot of websites, which we refer to as multi-channel browsing, before making an informed decision. It is therefore imperative and strategic, placing content and advertisements based on the fact that Indian people would likely to spend more time browsing through and selecting a product or service they feel is best.
SEARCH ENGINE OPTIMIZATION
Known as SEO, whose manipulation and influencing online visibility of digital advertisement campaigns will boost the promotions and a steady increase in business associated. There are various SEO-related aspects which will favour India’s digital marketing, whether or not the ad or site is indexed and is search engine friendly, and is compliant to rules and regulations regarding the online content accessible to citizens. It also helps when a digital strategy is based on the most recognizable keywords on a search engine, which helps the online customer to have a fast and direct access to the business site. Keyword proximity and density should optimal and should be relevant to the key ideas of each page or even to the title or webpage contents. This will enable the search engine to identify the business site’s pages relevant to the customer’s search.
SOCIAL MEDIA MARKETING
India probably harbours the largest population of social media users. Fun fact is, this population can be characterized on the basis of their biases towards any product or any service which can be digitally marketed. This needs advanced predictive analytics which recommends social media using the product they might like. This involves understanding the nature and psychology of the customer seeking out particular services and products. Through social media marketing, products and brands are promoted and marketed as well whilst providing a parallel benefit of connection between people and businesses.
MAKING SITES MORE INTERACTIVE AND POCKET SUITED
Every Indian citizen on an average has one smartphone and is well versed with its operations. This, in turn, demands digital marketing sector to be mobile friendly, that is, the site should have a layout and accessibility features suited to fit into the smaller screen of a cell phone which makes digital marketing more smarter and more easier to access. On the other hand business sites can be made more interactive by using chatbots which interacts with the customer and collects feedback and data, helping digital marketing to strategize.
CURATING LINKS AND CONTENTS
Digital marketing thrives on ease of access and navigation through the web pages and is appreciated for is way of building up a link with other web pages. Basically, other web pages or sites are linked to the business web page via hyperlinks. Curating contents which are relevant and informative as well as catchy is a part of building up a niche for the brand or product to be marketed online apart from the former. This is also a part of SEO which will prioritize you online promotion on their search engine result page.
RELIABLE DATA MANAGEMENT AND ANALYSIS
Probably the brains of digital marketing in India, or in fact anywhere in the world, analysis of data, in terms of website traffic or its performance or responses in social media, sales pages etc. and other digital marketing platforms helps in giving valuable information which can facilitate digital marketing boost and also helps in monitoring people’s accessibility to the web page.
About The Author
Kavya Gajjar
Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social media marketing services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.
