Events are becoming increasingly popular for a variety of reasons. One reason is that they provide a way for people to come together in person to share ideas, network, and build relationships.
Events can be a great way to build a sense of community and create a shared experience. Another reason events are becoming more popular is the advancement in technology which makes it easier to promote and attend events.
The rise of social media is a major contributor to this. With the help of popular channels, it has become possible to promote events at various levels.
There are many efficient tools in the market that allow users to utilise social media to make events more engaging.
What are social wall events?
A Social Wall Event is a type of event where a live feed of social media posts called social walls is displayed on a large screen or monitor from a specific event or hashtag.
This allows attendees to see and interact with posts from other attendees, sponsors, and influencers in real-time.
This type of event is typically used at conferences, trade shows, and other networking events as a way to increase engagement and interaction among attendees.
Some key features of a social wall event include the ability to moderate content, customize the layout and design, and provide analytics on engagement.
Benefits of having a social wall at your event
There are several benefits to having a social media wall for your events, including:
1. Increased engagement and interaction among attendees
A social wall is an attractive compilation of user-generated content or branded content from social channels. It is also an amazing accessory for events to increase engagement and interaction among attendees.
Social walls allow attendees to see and interact with posts from other attendees, sponsors, and influencers in real time.
With a social wall, event hosts can also conduct social media contests and giveaways to bring the audience together which can help to increase engagement and interaction among attendees.
2. Increased brand exposure
Social walls at events can increase brand exposure by providing a platform for attendees to share their experiences and engage with the event on social media.
By displaying a live feed of social media posts that include a specific event hashtag or mention the event’s social media handle, the event can encourage attendees to share their experiences on social media and increase the event’s reach.
Social walls can be customized to include branding and promotional messages, which will increase brand exposure and awareness.
Having a social wall also makes it easier for attendees to follow the event’s social media accounts and interact with them even after the event is over.
3. Greater reach
Social walls can help to amplify the reach of your event by displaying social media posts to a wider audience can increase awareness and interest in the event.
When attendees post about the event on social media, their followers will see the posts and may become interested in attending future events.
Moreover, Social Walls can display curated content from attendees, which can be shared by the event organizer in their social media accounts, increasing the reach of the event.
These walls can also be used to feature influencers, sponsors, or partners of the event, which can also increase reach.
4. Improved ROI
Having social walls at events can increase ROI by allowing attendees to share their experiences on social media, which can increase awareness and interest in the event.
Social walls can display sponsored content, which can be a source of revenue. They can also be used to gather customer data and insights, which can be used to improve future events and target marketing efforts.
Social walls can help to increase engagement and create a sense of community among attendees, which can lead to increased attendance and revenue.
5. More Contribution From The Audience
Social walls are extremely engaging and can considerably increase audience attentiveness and contribution during events.
Social walls run in real-time which enables hosts to conduct Q&A, quizzes, polls and other activities. This is a great way to increase audience participation.
With efficient tools, event hosts can also moderate the content and keep the relevant content in the spotlight and remove irrelevant content from the wall.
How to make a social wall for your event?
There are various impressive tools in the market that allow users to make your event amazing.
- To create a social wall, use a social media aggregator tool to collect and display the posts from the chosen social media channel such as Instagram, Facebook, Twitter, etc.
- After collecting the content from a source life hashtag, user handle, and user mentions, customize the design and layout of your social wall to match the branding and theme of your event.
- Promote the event-specific hashtag or handle that attendees should use when posting on social media to ensure their posts appear on the social wall.
- Display the social wall on a large screen or projector at the event for all attendees to see.
- Consider moderating the social wall to remove any inappropriate or offensive content.
- Create a way to engage with the social wall, such as creating a contest for the most liked post or commenting on posts.
- After the event, use the data collected from the social wall to measure the success of your event.
The Final Word
In conclusion, having a social event can be a great way to bring people together, build connections, and create a sense of community.
It can also be a good opportunity for networking and informal discussions. It is important to plan the social event carefully to ensure that it is inclusive and enjoyable for all attendees
Social walls can be an effective tool for event engagement, as they allow attendees to interact with one another and view content from social media platforms in real-time. This can help to create a sense of community and encourage participation.
However, the best use of your social wall for event engagement depends on the specific goals and objectives of the event, as well as the preferences of the attendees.
Other tools such as live polls, quizzes, and gamification can also be effective in engaging attendees.