Creating a promotion strategy is very important for every business owner. For example, we might have created a unique and engaging set of videos for our businesses. But without a proper promotion video, no one will know about it. Therefore, to amplify our collection of videos, we need to implement an excellent promotional strategy that can help us reach a wider audience. However, if you do not know how to make a perfect promotional strategy, here are some tips that can help you.
1. Optimize Video Titles And Description Using Keywords
To promote our videos, we can post them on social media platforms such as YouTube. However, that’s not enough to promote our videos. We must ensure that keywords related to our videos are used in the titles and descriptions of the videos. We can use any online tool to conduct thorough keyword research, and we can use it to pick the most relevant keywords.
In addition to it, we also need to ensure that the title has a catchy beginning. For instance, most of the high-rated videos on YouTube start with the word “How to.” So we need to develop a set of phrases that someone might type to search videos of our genre. Look at other videos of competitors to get an idea of keywords they are using in their videos and use the same to generate traffic on YouTube.
2. Attach The Video To The Website Content
We can also promote the video by adding it to a web page where content related to our video is already present. By doing this, we can lure the user into clicking the video and will also increase the webpage’s ranking. Moreover, we can also look for a page that has already generated decent traffic, and by leveraging this crowd, we can promote our video.
For someone who already has a blog, it would be great to create videos on the same subject and attach them to their blog. They can give their audience something to read, followed by a visual representation. We can also attach an attractive description below the video. This will provide the reader with clarity about the contents of the video.
3. Use Social Media Platforms
Social media has been one of the most beneficial technologies of this century, and it has helped marketers worldwide. We can also post our video on various social media platforms such as Twitter, Facebook, and Instagram to amplify it. This will also help us reach out to a wide range of people who might not have subscribed to our channel. In addition, we can write compelling captions with it. Use words and phrases that best describe our content as hashtags.
Not every social media platform is suitable for long videos like YouTube, and we might end up with very few views on our video. There is a short video section on these social media platforms, like reels on Instagram, and we can use that to attract more views. We can post short snippets from our video in these sections to fetch the crowd toward the full video. Don’t forget to add the link to the full video in the video description. We can also add a small promo video on the social media platforms that can give viewers an idea of the video content. An attractive promo video can be created using a good promo video maker.
4. Place Video As Backlink In Other Sites
One of the best promotional strategies that almost every social media influencer uses is requesting other blogs to share the link to their content. We need to reach out to people, share our content, and convince them to share it on their sites. To do this, we can search the topic on the web on which we have made the content to get a list of all the blogs that have talked on the same subject. Reach out to these people as they will be interested in adding a video on the topic they are talking about to drive more engagement to the page.
Do not ever waste your time convincing bloggers with a different or similar genre who are unwilling to share the video. There are a lot of high-ranking websites on the internet that we can reach out to share our content.
5. Make Use Of Email List
We can also use the list of subscribers we have on our email or the ones our business has used to send out newsletters to promote the video. This video can be attached to a mail and sent to the subscribers. However, not everyone finds it convenient to watch a video on their email, so we can add a thumbnail or a link that can lead them to our video. But to make them click on this thumbnail or link, we need to prepare compelling content that will convince them to look up your video.
We can benefit our email campaign in many ways by attaching the video link to our mail. If the subject line of the mail will tell that there is a video in the mail on the topic, it will surely make users curious. Therefore, it will increase the email opening rates, benefitting the email campaign.
6. Spend A Small Some Of Money
Paid ads on Google and various other platforms have given excellent results to people. However, sometimes organic methods do not work for us; here, we can use paid promotions to amplify our video. We can also pay to boost the posts made on social media pages to increase their reach, which will benefit our video. Some bloggers with a good amount of traffic can also charge us a nominal amount to share our video on one of their blogs.
We also need to constantly check our ads’ progress to ensure that our money is not wasted. Do some research to find the right keywords that can be added to these paid promotions to amplify them. And once we get the desired views, we can stop these paid campaigns and resort to organic methods.
Final Words
We can use these methods to amplify our videos to a broader audience. Furthermore, we must ensure that all the content we post on social media sites is SEO optimized. There are separate rules for SEO on YouTube and other social media platforms, so get an idea of these guidelines to optimize the posts better. Leveraging our close circle of friends and family to share the video can also be a good promotion strategy. In addition, it will be good to create a promo video that can better convey the contents of your entire video in a short time.
About The Author
Dan Taylor
Dan is responsible for content marketing and branding at GuestPostBlogging. He writes about topics related to startup naming, branding and entrepreneurship.
