Anyone who owns a business website has a goal of getting tons of traffic to his/her website. But it won’t do us any good if this traffic doesn’t convert into any kind of sale. The ultimate goal of business is to make an earning and sell off the product. You need to use different marketing strategies but at the end of the day, the traffic needs to get converted into buyers, or else it is a waste of time.
What is a Good Conversion Rate?
There are plenty of us who don’t particularly understand how to get a good conversion rate. Well, it does depend on a number of factors. It could vary from industry to industry and from business to business. There are no base rules that could be followed to get the conversion. You need to work on the things that can result in higher conversion rates. A smooth flow of traffic on your website, a good relationship with customers, a good site plan, and an attractive website design can all contribute to high conversion.
What is a Call to Action (CTA)?
A Call to Action (CTA) refers to a clickable text or a button that comes up in the content and encourages the user to perform an action of buying something. This Call to Action clickable text features a link and by clicking on the link, the user can complete the action of purchasing a product or service. Your goal is to take your customer to that landing page. With CTA, your visitors will be converted into leads. Web designers assure that CTAs are well defined and recognized at first sight.
Here, we are going to explore a few CTA tips to increase the conversion rate to help increase your sales. So, let’s get into the details.
Conversion Rate Optimization Tips For An Amazing Website
Whether you have a website where you sell your products and services or you have a blog where your goal is to garner the attention of a larger audience. You need to work around that goal for successful conversion. If your website is doing good and you have a pretty good idea of exactly what your target audience expects from you then you are going in the right direction.
Now Webflow platform is pretty popular among professional web designers but WordPress sites, SquareSpace, Wix all feature great web design and development process for making any website. The following tips can be used for any website.
1. Ask Your Web Designer to Use Effective Headings
Lately, SEO services have made content an important part of any website. The content needs to be structured well, especially the heading. A heading is important because its single-line kind of wraps up your whole page. You could use a heading as a bold headline that could wrap your entire sales pitch into one bold sentence. Having a catchy and impactful heading will be great for your visitors.
Try these ideas to make a headline.
- Direct headline
- Question type of headlines
- Problem Solving Headlines
- Commanding heading
- Instructional & Informational Headlines
Choosing the right words for your heading is important but don’t forget to place it properly. Because if you put them in the wrong place, it can do damage rather than giving you an advantage.
By having a well-constructed heading, you can increase your conversion rate because people will get impressed. If you put a CTA just below the heading, there is a high chance that more people will click on it and you would increase website conversion.
2. Use Strategic CTA’s
Basically, CTAs are used in the form of buttons, pop ups, pricing tables, and even within the text. All of these can be added to a landing page and they serve a purpose to your target audience. Whether you want to get more followers or want people to buy your products, CTA can do that for you. CTAs are put there so that visitors can click there and finally make the purchase. CTA buttons, pop ups, and Anchor text are put strategically on the landing page and scattered through other pages of the website as well. They are even shown in your blog post as well.
The CTA positioning that has shown the most positive results includes a viewable position right above the fold. They shouldn’t be placed in a spot where they don’t get seen.
3. Use Simple Navigation
When it comes to Webflow websites, Webflow design services offer a range of templates that can have different navigation styles. We all know how important navigation is but it can have a huge impact on conversion rate as well. Webflow experts agency suggests that Webflow sites must have simple navigation. If it is simple and understandable for everyone, you have a chance of growing your target market. People are likely to come back and shop from your website all because it was an easy experience.
To enhance conversion through navigation, use inbound links within the articles, add easy and common CTAs and navigation terms.
4. Enhance the Page Load Speed By Having a Custom Domain
When a visitor comes to your website he/she expects the web pages to load quickly but when it doesn’t load after trying twice or thrice, the visitor will move on to a different website. It is the age of fast internet and if things are slow, there are plenty of other options for everyone. So you need to enhance the page load speed of your website because conversion will follow if things are well structured for a website.
5. Use Verified Symbols and Payment Systems
The Internet has been around for some time now and there are all sorts of people on the internet. There are legit businesses and then there are scams. But how would you tell them apart if something is legit or not? Well, if you are running a legit business and want to grow the audience then you need to use verified symbols and payment systems. Usually, when a website has all these verified systems it means it’s legit and they won’t scam your money.
Using verified symbols and payment systems will make the users trust your business and visitors will convert into customers. It is a positive thing to display verification tags and images of their payment systems on your website.
About The Author
Ashley Rosa
Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write blogs related to the latest trends in technology and sometimes on health-tech as well. She is crazy about food.
