There is always room for growth and improvement in digital marketing. By trying different strategies, you find the best for your business. Your competitors are doing the same. To have an edge over your competitors, read our tips that not everyone pays enough attention to.
1. Don’t try everything at once
A common mistake of beginners and even experienced marketers is to try many tools at once, trying to get to different sites at the same time. There is nothing wrong with expanding your arsenal, but it is better to do it gradually. There are several disadvantages of the “start everything at once” approach:
- You lose focus, scatter attention, this affects the quality of work
- It is difficult to track the results – both positive and negative.
- It is difficult to understand which tool is the most effective, which platform brings more benefits, and draw further conclusions
What to do: the logical conclusion is to introduce a variety of methods gradually. Test, collect information about the results, draw conclusions and adjust further progress based on confirmed data for each channel and tool.
2. Collect a database of email addresses and appreciate it
Many marketers and business owners underestimate their customer email database. There is an opinion that in the era of large-scale promotion through social networks, email loses its meaning – people spend more time on social networks, where you can conduct instant correspondence. Yes, the advantages of social networks as a channel for interaction with customers are undeniable. But don’t write off email. Email marketing is still effective, and the emails people leave for you are of great value. By the way, many online businesses make a profit precisely at the expense of the database of customer email addresses, where regular mailings are made. For example, many betting companies or casinos do this, as well as online sportsbook.
What to do: Create useful newsletters that people will want to subscribe to. Don’t think that their social media following is enough. An additional communication channel will not hurt you. Checklists, PDF books, guides, access to interesting video materials also work well – all this can encourage a client to leave their data.
3. Don’t splurge on useless social media
Yes, SMM is a must-have. No, we do not call for abandoning social networks. The point is that not all sites will be useful specifically for your business, not everywhere there is your audience.
In pursuit of capturing the immensity, marketers register company accounts everywhere – from Snapchat to TikTok, start Telegram channels, open pages in Odnoklassniki, post stories, draw stickers. A lot of energy is spent on all these efforts, but not all of them justify themselves.
What to do: Before you start acting on any social network, study who it is popular with. Look at the statistics, estimate how likely it is that you will find your future customers on a particular site? If the answer is yes, start to test the waters, trying different tactics. If within a predetermined period you do not see enough response, then you can reduce your efforts or abandon the site altogether.
There is no unspoken set of rules for successful marketing that says: “Be present on all social networks!”. Your task is to find useful platforms and develop them, multiplying the results.
4. Check Influencers Carefully
Influencer marketing is more popular than ever, brands are looking to partner with influencers on Instagram and YouTube. Most likely, your competitors are already working with bloggers. But before you follow their lead (and even if you’ve tried influencer marketing before), look out for subtle dangers.
There are a lot of offers on the market, and the prices for advertising integration are going up and up. A year ago, most bloggers would have been happy to work with you on a barter basis, but now, most likely, such an offer will not even be considered. No wonder there are scammers here. Unfortunately, you can fall for unscrupulous bloggers who wind up likes and subscribers, edit screenshots of statistics in Photoshop and pass off an absolutely “dead” profile as a promising advertising platform.
What to do: First of all, pay attention to engagement. It is suspicious if on a page with a million subscribers there are 1000 likes under the posts. An excellent ratio of followers to likes is 10%, lower values are allowed (5-6%).
However, in this way you can weed out only the most “clumsy” deceivers. Most people use likes and comments, and at first glance, the profile may look cheerful. But take a closer look at the quality of the comments and the pages from which they are sent. If the audience leaves only emoticons and monosyllabic phrases “beauty”, “super”, “class”, then it’s probably a cheat. Also, twisted profiles are often with photos of celebrities on the profile picture, intricate foreign names, or even with Arabic script in the header.
There are paid services that allow you to determine the likelihood that the profile was cheated. But if you give the issue more time and attention, you yourself will be able to figure out the deceiver, just look at the profile.
Do not trust the reviews that the blogger sends you, look for them yourself in independent chats (for example, the Instagram chat in Telegram).
About The Author
Stephanie Braga
Hi, I am Stephanie Braga. A professional blogger and content community manager on this platform. I love to write and post content on different niche. Contact me, if you need any help related to digital marketing or content marketing.
