TikTok is a social media platform that allows users to craft, watch and share videos from their smartphones. It is also one of the fastest developing social media apps in the world. Nowadays, TikTok videos play with a soundtrack or background effects using the top hit music. Videos within the app by posting on the platform, where you can sooner know how to import the idea of using TikTok to develop your brand awareness. It’s famous among the millennials and Gen Z population. TikTok is no longer a media sensation that marketers can avoid. Through TikTok Scraper you can gather information related to your brand and plan strategy accordingly. Few of TikTok’s advertisers consist of massive brands like Coca-Cola, Nike, ABC, Google, and Fenty Beauty.
During the COVID-19 pandemic situations, TikTok has become the desirable platform for celebrities, influencers, brands, and politicians. TikTok has more than two billion downloads from the app store and has approximately gained 10.25 million active users worldwide. The app’s success feature makes the brand one of the most valuable startups around the world. This article will explain to you different techniques to increase brand awareness on TikTok for your business brand.
What Is Brand Awareness On TikTok?
Developing brand awareness is necessary for improving conversions and expanding your small-scale business. A report from the marketing experts says that there is an online competition in every industry for making out regular brand building online awareness. Do you want to know what the effective method to perform this in competitive online advertising is? It’s TikTok! You can choose social media platforms like TikTok for increasing brand awareness. It is trending among the ideal social media platforms with Gen Z and millennial users.
Suppose you haven’t heard of TikTok or searched it as a viable social media platform for your brand, where you need to start immediately. Here are some of TikTok stats to review:
- One billion daily video gets TikTok views
- Eight hundred million active monthly users
- 26.5 million active monthly US users
- 90% of users check the app at least every day
- 41% of TikTok users range between 16 and 24
How To Increase Social Brand Awareness On TikTok?
Building brand awareness over the massive audiences through TikTok is more straightforward than it looks. Start to work with how-to concepts to make your brand result with higher ROI as the TikTok platform is the new mobile marketing platform, where you can buy TikTok likes and views to showcase your fame to your followers. Here, we will discuss best practices and the road map for brand success using the TikTok platform. But don’t be scared to modify as you look for the perfect fit. Like every other marketing method, let us get into the analytics guidelines to work effectively.
1. Provide TikTok Users Access For Your Brand
Today, every online user is becoming more fascinated with the inner workings that require a customized feel. Users need to look that your brand is authentic and possess a sneak peek into what you perform behind the scenes. TikTok works effectively by providing access for increasing brand awareness. You can take users on the behind-the-scenes trip once or twice every week. For instance, if you sell shirts, take users into the designing department. Let audiences look at your work and know the shirt they need to purchase from your brand. Displaying company culture is also another perfect method to connect with users. Provide your audience backstage reach into the company’s working culture, say like a day in the company’s life. It allows TikTok users to take part in your community.
2. Work With Influencers
Influencer marketing is one of the recent trends to make powerful marketing methods. When it comes to TikTok’s brand visibility, associations with influencers on the social media platform can perform in an effective strategy. Similarly, using Instagram and Facebook, you can reach among the influencer’s trusted following community. Also, improve your brand’s profile by partnering with TikTok influencers. It will support you to expand your reach and skyrocket your brand awareness. Influencers are popular among Gen Z’s; therefore, it’s your ideal statistics that influencers can assist you in making a connection with different generations of users.
To increase your influencer partnership, ensure that the ideal audience coordinates with your brands. Nobody knows everything about content marketing on TikTok, whereas users will desire to get engaged using an influencer who has already accomplished their success on the platform. To identify influencers in your niche, use the search icon in the app. For example, if you are in footwear eCommerce, you can call over the influencers who are getting innovative ideas with the shoes. You might be marketing your products for posts in a few cases. Start to reach out among the influencers and perform anything, particularly when making video content for your influencer marketing campaign.
3. Get Benefit Of Cross-Promotional Platform
TikTok makes it comparatively simple to promote content over the other social media platforms. Use this quality to your benefit by sharing your content for your other social media profiles. Once you post your TikTok video, share it on the different social media platforms by tapping on the Share button. From there, you can select the social media account that will post the video clip. Yet, remember that TikTok displays on a 16:9 aspect ratio. Remember to maintain the details when you share content with other social media platforms, as they may display videos with different aspect ratios. In specific, Instagram shows videos with a 4:5 aspect ratio.
4. Kickstart Using Paid Ads
Paid ads are a perfect method to build brand awareness on TikTok. It’s because they are comparatively new features, where paid buys can generate more engagement than other marketable social media platforms like Facebook and Instagram. It will, of course, change in time. For example, more prominent brands like Nike, Chipotle, and the NBA use paid ads to enhance brand awareness. Moreover, the price range on paid ads is a little higher than expected. Paid campaigns begin at a $500 minimum, and the higher value spends on the ads. It is mainly why most of the well-famous, well-financed brands are using the paid ads methods. The ROI can be worth it if your statistics are Gen Z, as it is the primary population. Make an ad account on TikTok to begin.
5. Make Your Brand Go Viral By Hashtags Challenge
The everlasting push of scrolling down your ‘For You’ page on TikTok may represent you with hashtag challenges. For instance, few users may insist other users duet with them about the specific niche. But then, those individuals may tell other people to use a particular hashtag on their video descriptions. So use hashtag challenges to assist in boosting your brand over social media platforms. Also, prompt users to take part in your challenges using a bunch of rules.
Another example, you might use the hashtags #InMyCloset Hashtags for advertising your brand on TikTok. First, narrate among the new and existing audiences to use the hashtags to reveal their closets on this social media. Then, analyze the hashtags after a particular time to choose a random winner. The winner will gain a prize from your brand, and it may be anything like a discount offer or free products or services. You might also utilize an authentic soundtrack that performs using hashtags. So, audiences can tap the link on the sounds to identify your original video of the challenge. Then, the initial video clip might contain a link to the market from your brand to support you gain extra sales during the brand promotion.
Takeaway
There’s no range to become successful on TikTok by brand awareness and online visibility, where you can leverage among other social media platforms. Even if your population is not Gen Z or millennials, thinking ahead can make you reach longer. Always remember, TikTok users are the audience of the future. Constructing brand awareness is necessary for your business’s achievement. Don’t allow your competitors to win the market on this upcoming social media platform.
About The Author
Michelle Joe
Michelle Joe is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences, and express herself through her blogs. You can find her on twitter
