Email marketing is a cost-efficient and highly effective way to increase your ROI and make your marketing efforts go further. Some companies tend to overlook this aspect of their marketing, but to do so is missing a major opportunity for little to no cost.
An email marketing strategy is a great way to keep your customers going through the marketing funnel and nurture leads from start to finish. You can continue providing content to your audience while maintaining strong, valuable relationships with them. However, you need to be able to use email marketing effectively in order to make sure all of your efforts are being used to the maximum potential.
Build a Good Subscriber List
It’s not hard to collect contacts, and you’ll want to have a good list built up for your email marketing purposes. Set up landing pages, offer free content in exchange for sign ups, and if you can, offer a discount or coupon in exchange for a signup. Add subscription forms on different pages of your website, wherever people are viewing your content. One of the most important things to remember when building up your contact list is to never stop adding to it.
Personalize Your Subject Lines and Greetings
Customers want to know that they are valued and that there are real people behind a company or business. This includes the emails you’re sending as well. Emails with personalized subject lines have up to 50% higher open rates. Most email tools and software programs allow you to personalize some elements of the email, so make sure your content speaks to them.
Don’t Overlook the Subject Line
Your subject line is one of the most important parts of your email. It’s the first impression the recipient gets, and it’s what will determine whether they choose to open the email at all. You need to make sure your subject line is catchy, appealing and attention-grabbing. This is where testing comes in as well. Test out different versions of a subject line and play with what your audience is responding to, and use that as a basis for future emails.
Know Your Email Types
There are different types of email your business could be sending, and you need to know how to use each kind effectively for the right audience.
Here are the three main types of emails:
- Marketing emails
- Transactional emails
- Operational emails
A marketing email, for example, would be a newsletter or a general promotion. You wouldn’t speak to someone the same way in a newsletter as you would in a transactional email thanking them for their order. Make sure you target your audience and speak directly to those people to help keep their user experience successful.
Use a secure email
For email marketing, you should always use a secure mailing service. Before creating an email account for marketing, you should check the robustness, reliability, and level of security. Create a webmail Roadrunner account which can provide good security and robustness without breaking down. Check all the features and services to ensure that you can make the best use of it for your business.
Account For Mobile Responsiveness
According to a HubSpot report, at least 46% of people read their emails on a mobile device. Don’t let this audience slip between the cracks. Without a good mobile experience, people may disregard your emails entirely. If your emails are only designed to be viewed on desktop, you’re not providing a good experience for your mobile users, and could be missing out on a major customer.
Don’t Spam Your Customers
It’s important to make sure you’re not sending out so many emails to your customers that you’re annoying them or making them feel spammed. The more you flood someone’s inbox, the more likely they’ll be to unsubscribe to your list. Space out the timing of your emails so you are getting your point across without losing subscribers or potential customers.
About The Author
Michelle Joe
Michelle Joe is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences, and express herself through her blogs. You can find her on twitter
