Instagram has become a digital marketing tool of many brands’ social presence, growing conversions, driving profitable traffic to land pages, and building an engaged audience. In order to do all of this effectively, you need to make your online presence robust. While it may sound easy, many brands often get stuck while figuring out how to do it. If you, too, are going through such confusion, this post is for you.
Suppose you feel your Instagram followers count is stuck at a particular number, or you’re not getting enough conversions. In that case, this is high time you amend your strategies and follow new methods to get new, real, and organic followers who really are interested in what you have to offer. Having a large audience is a must because the larger audience you have, the more opportunities you get to engage with people and create unique experiences for them.
Now, why is the stress over organic follower count? It’s because if you want to grow your business, you need real people buying your products or services. Sure, you can buy instagram likes and followers, but they won’t actually increase your sales or profit; they just aid you in the process.
Here are proven strategies that result in a continuous stream of real Instagram followers for free.
1. Optimizing your Instagram account is the key
Before you start to put all your efforts into building the follower count, make sure you have your account fully optimized for the same. For starters, think of your brand’s Instagram bio. Without a proper bio, captions, and a username, how will people know what your brand and Instagram page is all about? It might look obvious, but a proper bio and images help establish your brand’s identity.
In relation to username, keep it as search-friendly as possible. In short, keep it as close to your real brand name. Adding numbers or special characters make it hard to show in results, so avoid these.
2. Make smart use of keywords as much as possible
By this, it doesn’t mean stuff them everywhere, but you can use relevant keywords in your username, captions, tags, hashtags, etc. Now, why using keywords is necessary? It’s because not all text on Instagram is easily found. Moreover, only two things can make your handle appear – name and username.
Keyword stuffing is not suggested, but you can add the most relevant keyword to improve your searchability. For instance, if you’re a food blogger or a travel blogger, you can add key phrases food blogger, or travel blogger along with your name. This will up the chances of you getting discovered when anyone searches food content in general or food bloggers in particular.
3. Using relevant hashtags is crucial
As said earlier, your text on Instagram isn’t searchable. But hashtags appear in the search results, which is why it’s crucial to use them. Adding relevant hashtags does two jobs for you – it helps people find you in the search results, or they can find you after clicking on a hashtag from another relevant post.
Though you can add up to 30 hashtags in your post, the quality here matters more than quantity. Hence, always add relevant hashtags. You can also do a bit of research to determine which hashtags are most targeted in your niche and add those relevant to your photo, post, video, etc.
4. Always share engaging content of high quality
While this might look obvious to mention, it is crucial to keep in mind while planning on getting more followers on Instagram. Each post on your Instagram account matters. Hence, it has to be of high-quality.
Every time a visitor visits your account, the content should encourage them to see more. This way, the visitors will get compelled to hit the follow button. Also, great content will encourage people to like and comment on your post. More comments increase engagement on your account, which also improves your rankings.
5. Focus on Writing attractive captions
Writing compelling captions help a lot in increasing your engagement and reach. As said, reach, and engagement is crucial factors in gaining more followers.
Here are some points you can consider:
- Write crucial words in front – If you’re writing a long caption ( longer than 125 characters), followers will have to hit read more to see the whole text. Write compelling words first to encourage that extra tap.
- Ask a question – In order to encourage people to leave a comment on your post, try ending your caption with questions.
- Don’t stick to one caption length – If your post wants an in-depth story-telling, go for it. Instagram allows up to 2,200 characters, so you can write extended captions. Stick to ultra-short captions if your image is speaking for itself.
6. Promote your Instagram account on other social media networks
The easiest way to get more followers on Instagram is to make it easy for people to find you. If you’ve already built a significant following on other social media platforms, promote your Instagram handle there. You can also share a link to your account and a special reason for your users to check that out. This could be a contest, giveaway announcement, coupon code, etc.
If you’ve just started your account on Instagram, the best practice would be to post at least 10 posts before promoting your account elsewhere.
7. Maintain a posting schedule
The worst thing to do while trying to build followers is to post at random or inconsistent times. If you have a decent follower count initially, you might want to give them a reason to keep following you.
To achieve this, keep a consistent posting schedule. The ideal practice is to post a few times during the day. You can also find what’s the best time to post on Instagram for your particular industry.
8. Post more of what’s working for you
If you have a business account, Instagram will provide you with analytics of your posts. You can see “Follows” which shows the number of followers you received on a particular post. This is very helpful as it helps you to understand which post types brings you the most followers.
After you figure out what type of post got you more followers, pull out those factors and use them in your future posts.
9. Buy followers on Instagram
Right, this post is meant to be about how to get free followers but hear this out. Buying followers helps you not only in one way but many. When users see your increased follower count, they find your account genuine and may even follow you.
Not only this, but you can also buy likes, instagram views, and comments on Instagram. Worrying about how this can boost your follower count? Let’s understand it this way, when you have more engagement on your account, the search engine ranks your handle at the top, and more people get to know about your account and brand. Also, more engagement shows people like your brand; hence, it creates trust among potential customers.
There you go with 9 useful strategies about how to get free followers on Instagram. Make sure you include these in your social media marketing plan and enhance your social media appearance.