The last decade bought a lot of changes in terms of both human livelihoods as well as technology. One of the most notable innovations is the emergence and advent of Digital Marketing. The adoption of digital technology all across the world is the major reason why businesses of all sizes and shapes are shifting towards Digital Marketing to improve their brand presence in the market.
As people spend most of their time on the internet and digital platforms, companies have also understood the importance of having an “online” presence of their business. Undoubtedly, this cannot be ignored that Digital Marketing Certifications are considered as one of the trending certifications today. There are several reasons why the future of Digital Marketing is so bright in India.
As per reports of 2019, every internet user has a minimum of 7 social media accounts on average, and more than 21% of the global population is on Facebook. Social Media has made everything simple and easy for modern-day customers like never before. Now users can easily reach out to brands on social media to get a personalized experience, they can also voice their opinions, and many more. With everything being online and digital, a business organization that isn’t planning to make its presence online will surely be going to miss a lot of business opportunities. The bottom line is, “Digital Marketing is the truth that companies cannot ignore anymore.”
Who is a Digital Marketer?
In simple words, a digital marketer is a professional who is responsible for increasing brand awareness to generating more leads and sales through free as well as paid online marketing methods for a particular company. The ways of marketing include blog posting, social media marketing, content marketing, planning marketing campaigns, email marketing, and so on. A digital marketing professional plans and executes a digital marketing strategy to improve sales and user engagement for a business. Some primary duties of a digital marketer are KPI measurement for each channel, boosting rankings, communication with other similar influencers for affiliate marketing, and improved marketing campaign performance.
The role of a digital marketer can be specified into crucial smaller roles such as SEM Specialist, Digital Marketing Executive, Content Marketing Specialist, Inbound Marketing Manager, Social Media Manager, to name a few.
How Digital Marketing Can Grow the Skills
As businesses are going digital, the demand for a skilled and talented digital marketing professional is escalating. The best part of digital marketing jobs is that it doesn’t require any prerequisites for entering into this field. All it requires is knowledge of specific Digital Marketing concepts to steer the marketing efforts of a company in the right direction. One of the best ways to gain knowledge and improve digital marketing skills is to enroll in a digital marketing course. Digital Marketing programs are considered as the best way to improve skills in digital marketing with hands-on training on live projects with real-world industry professionals. Here are the top reasons how digital marketing can help you to grow your skills.
1. Increases Your Market Value
According to the 2018 Marketing Hiring Trends report, the demand for digital marketing professionals will continue to grow. More than 65% of countries want to hire a professional digital marketer with a demand for content creation and curation (42%), content strategy (39%), and digital advertising (45%). Despite this huge demand for digital marketers, there was a huge gap between the demand and supply in this field. While the demand was around 59%, the supply was only at 19%. With these figures, anyone with digital marketing skills will be highly valued by the companies who are looking for marketing professionals.
2. Greater Flexibility
Another perk of Digital Marketing is that it offers flexible work timings. As it is dependent on the internet and online marketing concepts, physical location hardly matters. Digital Marketing Professionals can work from anywhere; all they need is a good internet connection. As a Digital Marketing professional, it offers you greater flexibility. You can be sitting at your home and do your job easily. This is something that the traditional marketing approach does not offers.
3. Industry Standard
As the demand for digital marketing is increasing, companies are also realizing the worth of Digital Marketing professionals and their skills. Some companies are planning to partner up with training institutions to customize Digital Marketing courses for aspirants. By doing this, they are seeking to lower the gap between the supply and demand of marketing professionals in the digital marketing industry. The demand for digital marketing has become precious as gold in this digital industry. So if you are one, you are gold too!
4. Wide Range of Career Options
One of the best aspects of Digital Marketing skill is that it offers a wide range of career options. One who is skilled in digital marketing is not restricted to one single field. Businesses of each sector are leveraging the benefits of digital marketing for their business. Hence with professional digital marketing skills, you can get a job in almost every sector. From multinational companies like Facebook, Amazon, Twitter, to small-scale start-ups, the demand for digital marketing is everywhere. As Digital Marketing jobs are highly diversified, you can choose the profile according to your interest.
5. High-End Salary Packages
As the Digital Marketing domain is emerging, there is a shortage of digital marketing talent in the market. So companies offer high compensation to people with specific digital marketing skills. The average salary of digital marketing fresher is between Rs. 1.5-3.5 LPA, and for experienced professionals, it can scale as high as Rs. 15-20 LPA. Professionals with experience in digital marketing skills can demand a higher salary in exchange for offering their skills.
Conclusion
To conclude, digital marketing courses can help you to improve your skills in various sectors. As the demand is high, companies want to hire people who are professionals with digital marketing skills. As there are plenty of options in a digital marketing career, you can choose what you want to become. Moreover, Digital Marketing Certification can also help you with getting flexible jobs with high salaries.
About The Author
Anita Sharma
Anita Sharma is a Master in English and European Literature currently works with many organizations as a freelance content writer. Apart from it, she has her own blogging website.
