One of the most effective ways of developing a robust website and a powerful marketing strategy is to get the content audit done on your specific brand or website. This is basically dedicating valuable time to fine-tuning your site and effectively identifying and addressing the problems that would automatically boost your overall brand performance. Website audit could be performed by a professional digital marketing agency or on your own by using certain competent audit tools for determining ways to boost your content and improve the information and quality of content that is provided on your site.
What Do You Mean by a Website Audit?
As per 2 Dogs Media, “A website SEO audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.” You must know that a comprehensive and professional website auditing service would be offering you detailed feedback relating to everything right from your content to the technical issues and everything that falls in between.
Determining Issues within Your Web Content
Once you start performing a content audit and start reviewing the assets and innards of your site, you could consider starting to address issues that could cause problems related to the proper working of your site. These could be fixing broken links, improving problems with performance, and enhancing overall accessibility to your website. If you address all these issues promptly and effectively, it would help in boosting the search value of your website and make it far more attractive and fascinating to both the new and also, the returning visitors. After a thorough content audit, all tags would be applicable, titles would be relevant to and should be complementing the body, and the body’s message would comprise information and ideas that are new, exciting, and definitely, relevant. Content audit tools are effective in identifying the website’s detrimental facets so that you could clearly understand precisely where the problem lies.
Determining Areas that Require Content Repurposing
A website’s visitor loyalty, usability, and search ranking depend primarily on up-to-date and valuable information. You need to keep in mind that it is not always essential to generate brand new content right from scratch particularly when there are blog posts, contributed articles, and some other marketing media which are available for repurposing in order to achieve a precise goal or objective. While doing content auditing, you must take into account any matter which is still quite relevant but would grab consumer attention if certain new statistics and facts are incorporated into it to give it a fresh look and feel. Repurposing a blog post is much more than simply rewording it. You need to add value to the existing blog post by adding new, valuable, and interesting information. You could get in touch with a reliable digital marketing agency like siteimprove.com for perfect website audit services and solutions.
Identifying Existing Content Gaps
A content audit is effective in providing a comprehensive record of all the information existing on the website. Moreover, it points out the content gaps implying the lack of certain valuable or important information. This may be potentially pertinent information that the audience may be seeking. By identifying the shortfalls in the content on the website, you could become well-armed while generating new content which is sure to add value both to the site, as well as, the brand.
You may come across new topics while extending or broadening the target audience. When you are dealing with a broader audience there is scope for converting the traffic into sales. Effective content audit tools could come up with the visual that is required to spot where a particular gap in content information actually lies.
Content Quality Assessment
While performing a website’s content audit, you need to do a thorough appraisal of the quality of the existing web content. You need to point out if the content quality is high, medium or low. You need to mention if the content is rich and lengthy or light and short content. You need to keep in mind that Google’s website crawlers are able to identify content that is not original or authentic. They are well-equipped to identify short, repetitive, and duplicate content and then Google would penalize the website and its search rankings would automatically dip if the content is inferior and not up to the expectations.
You need to examine the actual worth and quality of the content present on your website. There are several ways of expressing an idea. Try to do it in an original and refreshing way. Avoid falling in line with the rest. Avoid publishing content that already exists in several other sites. You may consider publishing content that may not be a brand new unique concept but is presented in a fresh light with an all-new perspective so that readers find it immensely appealing. A website usually contains a tremendous amount of information, however, if the information is not worthy of the reader’s attention, it is regarded to be of low quality. The website audit is the best way of evaluating content quality so that visitors are not disappointed with your website.
Boost Your SEO
Search Engine Optimization has gone through a revolutionary change in the last few years and fortunately, this change is certainly for the better. The digital world is a truly dynamic one and Google on average, is known to make roughly 500 modifications to its search engine optimization algorithm every year. What is effective today may not be effective the next month or the next year. You must know that good SEO implies providing, first of all, a brilliant UX or user experience to the visitors and then pleasing and making the search engine happy. Google would like to present the perfect websites while users are performing a search. If users are not having an ideal UX on your website, the bounce rate will go up and a number of repeat visitors would be declining.
A meticulous website audit would be examining your SEO and the way it is connecting with the user experience in order to strike the right balance for both maintaining high content value and pleasing Google. A professional website audit would help in determining the different modifications that require to be made for improving the search performance of your blog or website.
Conclusion
Performing a website audit from time to time would ensure that all aspects of your website are up and running smoothly. It would ensure that the content present on the website is relevant and updated and your website enjoys the best possible conversion rates.
About The Author
Nicole Hinton
Nicole is a freelancer & passionate blogger. She has 4+ years of experience in digital marketing and specialize in content writing, content marketing and organic search engine optimization. She has worked with many brands from Canada as well as the USA. Currently, she manages content marketing team of freelancers and doing their business efficiently.
