A high number of large companies, big businesses, and manufacturing companies are selling products at an extremely high rate, but managing the levels of sales is one of the most challenging tasks for many companies. When you sell large amounts of products in a short time period, you create fast moving consumer goods. Fast-Moving Consumer Goods (FMCG) are products that are sold fast and at an inexpensive price. They are in some ways different from CPG and to understand it better you must research on CPG vs FMCG. However, FMCG companies become successful if they follow certain kinds of management strategies which must be strictly performed by all employees in the company to ensure that each individual outlet or point has consistent delivery times. A large number of outlets indicate huge sales productivity and profitability but managing them is one of the most challenging tasks for many companies especially for large FMCG companies. FMCG companies become successful if they follow certain kinds of disciplinary monitoring which must be strictly performed. Nearly all of the big FMCG companies are using Field Sales Software to manage a huge number of outlets that includes various approaches, which are:
1. Listing and Analyzing the Outlets
Having a large chain of outlets is tricky to manage. The process of grouping outlets enables one to monitor each outlet’s performance. This is especially helpful for big-time FMCG
It is a tedious task to manage a huge number of outlets. Outlet grouping makes it simple to precisely control the outlets. Big FMCG companies capture the data with the FMCG sales force automation app that classifies and lists the outlets according to the revenue that the outlets are making. This data encourages in formulating different strategies. Each segmented outlet generates revenue which is compared to each other.
2. Managing and Maintaining Sales Activities
Selling is a team effort, and a lot of work goes into making your products or service the top seller in the market. The FMCG SFA App helps businesses keep track of all their sales activities right from when they start selling till the time they stop. Businesses rely on tools like these to stay competitive as they need to know what’s selling, and how much of it, across all their partners in the supply chain. To manage sales activities without instructions is way too complicated for a huge number of outlets. Activities are tracked and managed with the FMCG SFA app. This is required to distinguish oneself from the competitors. Secondary sales data is required by FMCG companies to forecast demand. In the current scenario, a distributor places orders to a company after he receives the secondary orders. With a mobile SFA, the company can get to know the market demand before the distributor/stockiest place the primary order.
3. Managing Parties and Products
Inventory levels can directly affect a company’s supply chain, and so it is a very important decision to be made in order to control costs. To find the best solution for your company, you need to examine different approaches and make use of tools that will optimize your inventory goal. One way of doing this is by using computer software. The optimal inventory level makes sure that the customer receives their goods on time and also ensures that the holding and ordering costs are as low as possible. Sales reps can clock in stock details held at the distributor/stockiest or retailer level. This can help companies to make a decision on their material planning objectives and help maintain optimum inventories. Companies can connect to retailers directly. Until now, it has been almost difficult for many FMCG companies to be up-to-date and contact informative details of the retailers. Now, a sales force team can measure all the small sketches of the retailers into the mobile FMCG Sales Automation App.
4. Boosting Sales Force Efficiency
Sales reps need data to interact and communicate with the market. Having information like pricing models, contact details of distributors, can help salespeople use their time more effectively so that they can stay focused on selling rather than experimenting with new products. Head offices can push product catalogs to their sales people even before the products are launched, alongside all the commercial details that are necessary for them to succeed; this allows salespeople to discuss feedback received on new lines before even creating a prototype. Readily accessible information like prices, schemes, contact details of retailers, etc can help them utilize their time so they can focus on their code activity i.e, selling. Head office can push new product catalogs to the sales rep even before the products are launched. This allows them to accumulate market feedback even before the initial model is available.
5. Real-time Sales Tracking
The ease of accessing accurate information, real-time locations, and managing large sales forces make the Employee Location Tracking App a powerful tool for businesses who want to ensure that their sales teams are following any rules set out by the company about which customers they must regularly visit. The Customer Location app for Salesforce is ideal for ensuring that the sales team is visiting certain people in particular areas more regularly or perhaps checking which regions have already been sent a high number of visits and Managing a huge salesforce team is significant for the business but it can also be a challenge to manage them smoothly. Employee Location Tracking App does the manageable work by verifying the visits of the salesperson to assigned outlets which facilitates their managers or supervisors to view the progress live on a map. It can check whether sales forces are visiting their preferred, assigned locations or not. Real-time sales tracking app helps in solving the problem of what the optimal location is for a certain facility, based on geographical data.
The goal of the model is to optimize the available resources and track routes. Managing huge outlet orders is never easy but not impossible too. Real-time sales tracking is used by many big FMCG companies in order to manage every sale and track them to keep the record. By the implementation of optimal software and utilizing all resources in a proper way, you can definitely achieve the maximum profitability. According to reports salesforce needs to be managed on a daily basis, this is challenging because sales outlets are scattered in the territory. Anyhow they can be managed by tracking the calls or visiting through Employee location Tracking App. This helps in solving the problem of what the optimal location is for a certain facility, based on geographical data. Managing a large sales force can be difficult but with the help of a specialized app, such as a location tracking software for employees, it’s much easier to do so. One particularly helpful aspect about this type of software is it tracks all activity on a map, which streamlines the management process and enables sales managers or supervisors to continuously monitor their workers
About The Author
Nicole Hinton
Nicole is a freelancer & passionate blogger. She has 4+ years of experience in digital marketing and specialize in content writing, content marketing and organic search engine optimization. She has worked with many brands from Canada as well as the USA. Currently, she manages content marketing team of freelancers and doing their business efficiently.
