Indeed, videos play a significant role in transforming the marketing strategy. The organizations that are creating excellent videos are able to promote their services/products without breaking the banks.
According to the statistics, there are around 81% of the businesses that are using videos in their marketing strategy. Because 96% of people prefer watching animated explainer videos to get an in-depth understanding of the product/services shortly and entertainingly.
Well! If you are reading this article, you might be looking for the best practices that will help you make your video appealing. Need not fret! By diving through this article, you will get to know about the strategies that will help you produce productive videos.
Best Practices to create videos to drive traffic
Let’s get started…
Add videos in email marketing
Emails are one of the traditional and effective marketing strategies that help in increasing customer engagement and boat your business sales. To make the email marketing strategy more productive, you can incorporate videos into it. On average, the open rate of emails is 82%. But after incorporating video into an email marketing strategy, you will experience a 19% improvement in the open rate.
So, if you want to increase the visitor’s attention and generate more sales through emails, then make sure you incorporate videos into it.
Produce effective thumbnail
Indeed, the first impression is the last impression. It would not be wrong to consider that most of the people land on the videos if they own engaging titles and appealing thumbnails. Just by looking at the content, visitors will get an idea about what type of content they will find inside the video.
Remember, the more engaging the titles and thumbnails, the easier it becomes to make people stay on your video for longer. Thus, whenever you create thumbnails for your video, make sure it includes clear images and appealing content that directly strikes the human brain and builds a strong interaction with the viewers.
Source: https://filmora.wondershare.com/business/video-marketing-statistics.html
Produce engaging CTA(call-to-action)
We all want to attract visitors and convert them into quality leads. You might wish the same. If yes, then whenever you upload a video, make sure you incorporate an effective and clear CTA that directly catches the viewer’s attention.
To make it more productive, try adding links to your site. It will redirect the visitors, which will further improve your conversions. Remember, the higher the number of visitors landing on your website, the more the sales. So, start gathering information by creating clear CTA’s that actually converts.
Moreover, you can also use Youtube End screens to drive traffic to your website and convert leads.
Create SEO friendly websites
By creating and publishing videos on social platforms such as Youtube, Instagram, Facebook, etc., you can easily engage the visitors and improve brand awareness. All the videos you create must be SEO friendly because such videos have more probability to get better ranking and be in the top searches of Google.
To create SEO friendly websites, you can incorporate optimized file meta descriptions, fascinating transcripts, perfect descriptions, intent keywords, etc. Furthermore, you can also create video sitemaps to increase searches and brand awareness. So, start making videos that are highly optimized and inspire the people to make a click.
Host webinars
Another practice that will help you drive website traffic is by hosting online events. By conducting webinars, you can easily add value to your website and catch the attention of even the laziest buyers without investing huge time and effort.
With the help of webinars, you can express your thoughts and make a strong marketing plan, which will further allow you to generate more leads and build strong customer relationships.
Moreover, educating people in a much innovative way will help the viewers retain more information and generate trust. So, if you want to convert your visitors into leads and then into promoters, then yes, you can host webinars and express your thoughts in visual form to escalate the website traffic.
Source: https://blog.clickmeeting.com/webinar-report
Produce mobile-friendly videos
Last but not least, the practice that you want to make your website appealing is the creation of a mobile-friendly website. Videos and mobile phones go together. As per the survey conducted by Facebook, there are approximately 1.5X people who prefer watching videos on their mobile phones instead of viewing it on laptops, iPods, computers, etc.
Therefore, by creating mobile optimized videos, you can easily make people stay on your website and inspire them to make a purchase. To make the process more productive, you can also use responsive video players. It will help you automatically adjust the video quality and increase viewers’ bandwidth.
Another vital thing that you shouldn’t ignore is the size of images and video length. Remember, the more is the accuracy of the videos, the better is the website traffic. So, always try making short and mobile-friendly videos to increase website traffic and revenue.
Prefer reading- 6 Awesome Tools to Make Amazing Videos
In a Nutshell
There are no two opinions that videos are a great source to attract the right visitor at the right time. But using videos in the right way is another factor that you cannot ignore, especially when you want to escalate your website traffic.
Hopefully, the above-mentioned tips are quite enough to make your video stand out from the rest. So, make sure you provide the content in the best possible way. Now, what are you waiting for? Get ready to create videos that are highly appealing and more productive.
Still, if you have any queries, don’t hesitate to share your thoughts in the comment section below.
About The Author
Dan Taylor
Dan is responsible for content marketing and branding at GuestPostBlogging. He writes about topics related to startup naming, branding and entrepreneurship.
