If you’re considering branching out to social media marketing, you’re in for a surprise. There are almost 200 different social media platforms worldwide for you to choose from, some of which you may have never heard of before. Since you can’t use every single one, you will have to make the difficult choice of where to market your brand.
So let’s take you through some tips to help you make a good choice.
1. Consider Your Audience
It’s no secret that each social media platform has its own core audience. So, when you’re choosing a social media platform, one of the most important things to consider is the age range and shopping habits of the people on that platform. This way you can align yourself with the audience by choosing the right platform and connecting with them in a meaningful manner.
2. Consider Your Business Type
The products and services your business offers, your brand’s vibe, your business type, these should all influence the platform you end up choosing. For example, highly visual brands for graphic designs and artists should consider things like Instagram and DevianArt as they are the go-to for visual art. To make matters more complicated, this isn’t a hard and fast rule. The same graphic designers might get a lot of visibility from YouTube also, where people are curious as to seeing how art is made.
3. Look to Your Competitors
Looking into your immediate competition in the industry is key to developing a robust social media strategy. You should look into what platforms they’re using, that you can see is clearly working and not working and how much engagement the business has on each platform.
This doesn’t mean you should rush into copying everything your competitor does, but it can help you make an informed decision based on facts.
4. Don’t Forget Your Goals
The core reasons you’re even considering using social media should be at the forefront of all your decisions. By keeping this goal focused mentality, you can avoid distractions and are more likely to be successful in the future as you’ve focused your energy into one goal, not spread it out across ten. So, if your goal is to bring more people to your storefront, the strategy will be different to the people who want to have more people click links to their online store.
5. Learn About The Platforms
Each social media platform on the market is pretty much like its own little hub. This means it has its own personality and ways of communicating on that platform and even slang that is only used on that platform, and it may be uncool to use it incorrectly. It does take some time, but it’s incredibly worthwhile to take the time to look into how people use their social media platforms and start looking into communication mistakes others make on these platforms, so you can avoid making them too.
When you start doing this, you’ll notice how topics trend quickly on Twitter, LinkedIn is more for advice and corporate information and that Instagram is a very visual medium, where long text posts go ignored.
6. Choose A Great SMM Partner
Looking through all these steps, you might be feeling tired already. We can’t blame you, the actual process of successfully implementing a social media marketing campaign can be hard. So it’s a great option to hand all the work over to a New York SMM agency. That being said, don’t just choose any old agency. You should consider choosing a global leader such as Blurn. With their help you can navigate the question of which platform would suit you best, with their industry and competitor analysis and expertise to guide you.
Don’t leave your social media marketing to guesswork and spend hours of time on the entire process. It’s much better to relax and leave it to the experts to bring you the growth you need without spending hours on it all.
So, if you want the best results, contact Blurn now and get a free consultation.
About The Author
Nicole Hinton
Nicole is a freelancer & passionate blogger. She has 4+ years of experience in digital marketing and specialize in content writing, content marketing and organic search engine optimization. She has worked with many brands from Canada as well as the USA. Currently, she manages content marketing team of freelancers and doing their business efficiently.
