B2b is the English condensing of Business-to-Business, which is a business model got by trading information data, expedited shipment, and managing exchanges between ventures through confidential organizations or the Web. B2b is to associate items and administrations through the inner organization of the undertaking, intently interface with clients through the B2B site (PC terminal, portable terminal), and give customers better administrations through the quick response of the network, consequently advancing endeavors. Business advancement between or with customers.
With the rapid development of B2B E-commerce, some small and medium-sized enterprises are on the verge of bankruptcy. Difficulties in ordering, negotiating prices, production, financing, collecting money, and brand building are all six major problems that seriously hamper the development of small and medium-sized enterprises. With the rapid development of the E-commerce environment, how should enterprises actively respond and how to obtain more business opportunities at lower costs? B2B E-commerce is the one in all solution for all of these.
E-commerce digitizes and digitizes traditional business processes, greatly reduces manpower and material resources, and reduces procurement and inventory costs.
How Does B2B Ecommerce Provides Growth to Your Business?
At the same time, it breaks the limitation of time and space, makes transaction activities more convenient and efficient, greatly improves efficiency, saves the time of capital turnover, and expands market opportunities. The competitive advantage of a B2B e-commerce platform can be defined as the following points.
Exchange of Information is Quiet Easy
The B2B marketing platform makes the exchange of information between buyers and sellers cheap and fast which can benefit a lot in your business growth. Information exchange is the basis for buyers and sellers to realize transactions. The information exchange of traditional business activities is through tools such as telephone, telegram, or fax, which is different from the transmission of internet information by web hypertext (including images, audio, and text information). In the current e-commerce platform buyers and sellers exchange information through the internet, which provides convenience for both parties.
No Constraints of Time and Space
The B2B Ecommerce platform is independent in terms of time and space and operates 24 hours a day without interruption, which increases business opportunities for enterprises. Normally transactions have constraints of time and place but online Ecommerce B2B can be done 24 hours and 7 days a week. An online business can be carried out to the market range that traditional marketers and advertising promotions cannot reach, so it expands market opportunities for businesses.
It Reduces the Inventory of Enterprises
The B2B e-commerce platform reduces the inventory of enterprises. In order to cope with the unpredictable market demand, enterprises usually need to maintain a certain amount of inventory. However, the high inventory policy of the enterprise will increase the cost of capital occupation, and it may not guarantee that the products or materials are marketable goods, and the low inventory policy of the enterprise may hinder the production plan of the enterprise and delay the delivery. Therefore, seeking optimal inventory control is one of the important goals of enterprise management. Through the Internet, market demand information can be transmitted to enterprises for decision-making and production, and at the same time, demand information can be transmitted to suppliers in time to obtain supplementary supply in a timely manner, thereby realizing “zero inventory management” and greatly reducing the cost of inventory between enterprises.
Shortens the Production Cycle for Businesses
The B2B marketing platform shortens the production cycle of enterprises. The production of a product is the result of the cooperation of many enterprises, so the design, development, production, and sales of products are most likely to involve many affiliated enterprises. Through e-commerce, the phenomenon of unnecessary waiting due to closed information in the past can be changed and the production cycle of enterprises can be shortened.
Reduced Transaction Cost
The B2B marketing platform reduces the transaction cost between enterprises. First of all, for sellers, e-commerce can reduce the promotion cost of enterprises. That is, publishing enterprise-related information (such as enterprise product price lists, new product introductions, business information, etc.) and publicizing enterprise images through the Internet can save money and be more effective than traditional TV and newspaper advertisements. Because providing multimedia information such as corporate photos and product archives online is sometimes better than the “thousands of words” of traditional media.
Accurate and Efficient Resource Allocation
Enterprises invest a lot of money in channels every year to ensure the visibility of products in the terminal and gain a competitive advantage in the channel, but the effectiveness of resource allocation and the problem of waste has always been a headache for brand owners. And through the B2B platform, all the promotional resources, display activities and other customized terminal dynamic sales activities invested by the brand in the channel, including local push recommendations, store owner incentives, consumer promotion, etc., the B2B platform system will be real-time daily. Data tracking helps companies to grasp the progress of the implementation of activities promptly and can realize the effect comparison of different promotion forms, which not only eliminates the need for manual feedback from traditional channels and the information lag of layer-by-layer return but also provides brand owners with a data basis for optimizing resource allocation.
Real-Time Control of Category Trends
Enterprises inevitably launch new products every year, but when new products are promoted in traditional channels, they often encounter obstacles in terminal sales due to the blind distribution of goods in a fast-paced fashion, and stores that have purchasing needs cannot effectively market them. Another advantage of the B2B platform is that it not only analyzes the brand’s category, but also combines other categories, and the broader market trends in the region, including store distribution, sales trends, category ordering behavior, etc. The systematic evaluation of shopping crowds provides effective guidance for manufacturers according to the consumption power and shopping preferences of consumers in the region and provides valuable business for the brand’s distribution opportunities, product selection optimization, promotion planning, new product promotion, etc. guidelines.
Conclusion
What is certain is that the competition in the future market, like war, can no longer rely on crowd tactics. With a single idea, a good product, a group of dealers, and a lot of business, the product can be sold quickly. For enterprises, the channel distribution method of personalized new products must be reconstructed and the original channel model must be changed. B2B has become the general trend. Through the flexible combination of the central warehouse and the front warehouse, the B2B platform is believed to be able to meet product requirements shortly. Efficient distribution and turnover in the channel.
About The Author
Nicole Hinton
Nicole is a freelancer & passionate blogger. She has 4+ years of experience in digital marketing and specialize in content writing, content marketing and organic search engine optimization. She has worked with many brands from Canada as well as the USA. Currently, she manages content marketing team of freelancers and doing their business efficiently.
