Social media marketing comes in different shapes and forms. Usually, it’s in the form of a post with a short caption, a video commercial, or a single and catchy statement. Now, you can hear various contents from an audio content called podcasts. A podcast is an audio type of content that creators use to share their knowledge and wisdom through speaking.
These days, tech giants continue to popularize this type of content to help creators establish deeper connections with their audiences, especially those who are always busy.
The hardest thing about podcasts is how to begin one. Most people fear their own voice. They think they are and will be a terrible speaker. But that doesn’t matter. In fact, podcast helps content creators be their own person. And that’s the unique thing about it. Because being yourself will help you form a stronger relationship with your listeners.
If you’re still struggling with how to produce your own, here’s a complete guide on “how to start a podcast.” And if you’re looking for motivation to start, here are some benefits of podcasting that may help boost your business:
1. Gives You A Steady Stream Of Income
Podcasts aren’t just fun to do, but it’s also a great way to produce extra cash. As you attract more listeners, you also attract great opportunities to earn in the form of host-read ads, sponsored content, affiliate marketing, or just by promoting your own product.
The stream of income created with podcasts highly depends on your consistency. The more consistent your podcast is, the more listeners you’ll attract, and the more opportunities you’ll receive to monetize your show.
2. Establishes Personal Connection
Podcasters, especially successful ones, rarely produce scripted content. In this way, the host’s attitude and personality stand out naturally. Like vlogging, a podcast is also an effective way to build trust and a strong relationship between a host and an audience. Your content will be more approachable and interesting. And jokes would surely come in handy as you build a deeper connection with your listeners.
Podcasts also help you build a friendship that lasts a lifetime through a series of different guests. Surely, some guests could be your next collaborators or one of your marketing affiliates.
Moreover, podcasts don’t only focus on building connections; it also aims to nurture relationships by inviting acquaintances. These could be the people you met at a symposium, colloquies, or conventions.
3. Builds Your Brand And Increases Web Traffic
Podcasting allows you to share your expertise and knowledge by communicating with your listeners. But that doesn’t mean they’ll no longer need your service once they learn from you. In fact, it’s the other way around. This may help you build a strong brand foundation and make your brand more familiar to your audience.
As people become more familiar with your brand, they’ll most likely prefer and use your service over other brands, hence more people will begin to trust you more than others. This will grant you a higher authority over your competitors.
In addition, podcasting allows you to promote and provide references to your products or services in each episode. More references mean more chances of having your listeners check out your website.
4. Convenient And Easy To Use
In a fast-paced and time-consuming industry, podcasts are a handy platform to share knowledge and expertise. With this, your subscribers don’t have to read lengthy posts. All they have to do is click that play button and start listening to you.
This type of content also gives your subscribers access to easily downloadable pieces of content once they’re available. Moreover, audio contents allow your subscribers to perform other jobs, such as household chores or office work, while constantly listening to you. It’s absolutely a time-saving way to communicate with your busy audience.
Furthermore, a podcast saves you a lot of time since there are no more drafting and editing needed. You can just simply upload your audio files, and then your good to go.
5. Cost-Efficient
Unlike other forms of social media marketing, podcasts don’t require the assistance of many employees. You can basically do it on your own as long as you have the proper equipment. You absolutely don’t need someone to edit your content, another to create a script for you, or even someone to produce creative content for you. All you need is confidence and knowledge to communicate with your audience and build a long-lasting relationship with them.
Bottom Line
Podcasting is absolutely a great way to jumpstart your business. Some may find it tedious, but it’ll surely help your business build its foundation. As long as you have the time, commitment, and dedication, podcasting can be your business’ powerful marketing weapon.
About The Author
Dan Taylor
Dan is responsible for content marketing and branding at GuestPostBlogging. He writes about topics related to startup naming, branding and entrepreneurship.
