Every business wants to build a solid customer base, be profitable, and succeed in meeting their goals. Plus, customers want to feel special and derive value from their interactions with a company. Pens and other promotional items can help bridge the gap to build fantastic relationships that’ll be beneficial for everyone. Engraved pens are an ideal gift for customers, associates, business partners, and essentially anyone in your company’s network. Whether you’re selling them, promoting with them, or using them to build more engagement with customers, engraved pens are fantastic ways to treat your customers right. Today, we’ll highlight why engraved pens are a good marketing choice along with how they impact ROI, impressions, leads, engagement, and customer retention. Keep reading to learn more.
What Are Engraved Pens (And Why Do They Matter)?
Engraved pens are a truly distinct promo item available to businesses everywhere. Organizations can customize and purchase as many pens as they wish for a bulk price. Whether it’s a custom logo or someone’s name, an engraved pen offers an opportunity to build rapport and engagement with customers while simultaneously promoting your brand. Marketing with custom engraved pens is something that might seem obtuse at first, but tends to make much more sense when you take the time to set up a marketing campaign with such items as its focal point. In addition to that, engraved pens are durable, long-lasting, and make a fantastic —and exceptionally high-quality—gift for customers and colleagues alike.
High Impressions
Pens make perfect sense as a promotional tool. Because of their very nature—people need to write notes, make lists, and sign documents regularly—they’re a practical, useful item. That’s one reason customers love them. The number of impressions they create is considerable. Keep in mind that impressions are only the point where a customer sees an ad, in this case your custom logo on a pen. This can ultimately lead to engagement but the two categories are not mutually exclusive. Understanding your number of impressions can help you determine costs and help you save money. That’s why offering pens in this manner is so useful for marketing. By measuring the results of your marketing campaign, you make adjustments and help your company perform better in the future.
Low Cost
Beyond generating buzz and positive impressions, your customized, engraved pens can help you attain high impressions for a low cost. Impressions are vital to any marketing campaign. And let’s be honest here: you’re probably trying to save money with marketing efforts. Spending too much on a marketing campaign can be deleterious to your overall budget or bottom line. Pens offer a low shipping cost, bulk discounts, and will end up costing less in the long term. That makes them a viable option for reducing marketing costs throughout the company. Integrating them with other marketing initiatives and finding ways to leverage them to help reduce costs across the board will ultimately help you make a bigger impact on your customers over longer periods of time.
Standing Out From The Competition
Separating yourself from the competition is critical to any kind of success. According to Forbes, excellent customer service, hosting events, interacting with clientele, and providing gifts can help you stand out from the competition. So how can you do it with engraved pens? Begin by investing in a high quality product. Instead of giving out cheap plastic pens, offer metal or carbon fiber pens to your customers. higher quality items are more likely to be used frequently and kept longer. This can extend their value as an impression generating tool as well as give your customers something useful to keep. You can also stand out by choosing a popular style. Instead of going with gimmicks such as a stylus or flashlight on the pen, aim for a click top pen or pen that’s very easy to use. That will help you get more people using the pens and showing them off to others. Don’t forget to put your logo on the pen along with whatever engraving you wish to use.
Marketing Use Cases For Engraved Pens
The beauty of personalization with promotional items is that they help create both customer and brand loyalty. To that end, consider the different marketing use cases for your engraved pens. If you sell them (and make them customizable for the customer), you can earn a reputation for selling quality, high-end items. It becomes even more effective if it has the customer’s name on it. It’ll also contain your logo or name, essentially generating brand impressions and passive marketing opportunities each time someone else sees the pen. Sometimes, the best way to use engraved pens for marketing is to make them part of a giveaway or contest. Pens are high quality prizes related to your brand that can entice more entries or interest, generate brand awareness, and ultimately lead to more loyal customers over time.
About The Author
Ashley Rosa
Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write blogs related to the latest trends in technology and sometimes on health-tech as well. She is crazy about food.
