Selling a property takes time because of stiff competition in the market. With so many others out there looking to close a sale, you have to work hard to outshine your fiercest contenders. If you are a builder or realty company looking to sell properties, you need virtual staging to ensure you get your fair share of the buyers. Relying on old traditional selling tactics will no longer work because the times have evolved. Today, studies show that 80% of home sales begin online. If you don’t take on this approach, you will get left behind!
Modern people are extremely reliant on technology. With over five billion people owning a mobile gadget, you have to optimize this figure to generate leads and improve sales. People do things online to share photos, post updates, read the news, or find houses. As such, you need a reliable virtual editor to ensure that your real-life, real estate properties stand out in the virtual world. Remember, successful marketing equates channeling your marketing efforts where your prospects can be found. And in this day and age, most modern citizens are “citizens” who hangout online.
Defining Virtual Staging
This concept pertains to a type of home staging. It is akin to traditional home staging where interior designers beautify interior spaces to make it more sellable. However, in the virtual version, an experienced graphic artist creates an eye-catching design using software for the following reasons:
- Make an empty space exceptionally beautiful to entice clients to buy.
- Use current home decor and furnishings to create even more alluring photos of vacant homes.
- Craft photo-realistic images to show prospects the strong potential benefits of a specific property.
Finally, once creative and realistic images of properties are made, they can be readily used for easy sharing on social media, marketing using an official website, and promotions using other means like e-newsletters and chat groups. Usually, real estate brokers, builders, and interior designers rely on this process to increase their sales.
The Benefits of this Approach
Today, this home staging virtual method can be considered a formidable tech advancement. After all, it can only flourish, thanks to improvements in software and other tech solutions. Consider the following perks for staging properties online:
1. Provides Good Results
If you are looking for a quick way to sell a home, this method is an excellent solution. Staging things virtually means you help your buyer imagine what their prospective property will look like. Usually, it is hard to visualize what to do with an empty space. But you can make visions come alive with virtual staging. Usually, people are more inclined to close a deal when they can imagine themselves living in the said home.
2. Offers a Versatile Solution
You must take note that this method also works for furnished rooms. You can spruce up outdated furniture and designs. Furthermore, you can organize and declutter any space. After all, no one feels attracted to unappealing, untidy homes. You can remove an ugly wallpaper, get rid of a sofa, or say goodbye to tacky curtains. Noteworthy, this method allows home resellers to continue living in the property without issues.
In addition, this method also works for empty spaces. Just send a blank room to the artist and let the design magic happen! With the help of a graphic editor, you can show what the property’s interior can look like, even if your buyer has not moved in. These artists are experts in:
- Creating highly realistic furniture
- Crafting excellent decor and accent pieces
- Find ways to integrate all the elements efficiently
- Redesigning space to suit your preferences
3. Offers a More-Cost Efficient Method
Definitely, doing things virtually offers a more affordable method than traditional staging. For one thing, traditional staging requires you to buy actual interior design decors. You also need to physically move around furniture to get the design that you like. Yes, you need to expend a lot of effort, too. If the home doesn’t sell, you shall be saddled with a hefty bill with no results to show for.
In contrast, the virtual process offers a seamless solution because the graphic designer can rely on tech and artistic skills using the software. This pro can make real-life representations of any space with the aid of a computer. You save time, money, and energy. Whether the space you’re selling is vacant or with furnishings, this professional can find solutions.
- For example, your designer can easily whip out unique designs and patterns for empty spaces without you having to spend any more money.
- By the same token, those properties with existing furnishings can be improved, refreshed, or embellished.
Paves the Way for Target Marketing
With virtual staging, you can customize the space to target a specific market. If your client is looking for something Victorian, you can readily add traditional accent pieces. In contrast, if you have one in search of a modern space, then you can ask the virtual editor to make things sleek, simple, but sophisticated.
Relying on this method will allow you to address the needs and wants of your clients. It shall help make your listings more visually appealing to the buyers that you want to make an impact on. How? Simply by asking the virtual editor to tweak and fill the space with the elements your clients are looking for.
Increase Sales with This Method ASAP
No matter how hard you convince buyers to buy a home, they won’t do so if they can’t visualize themselves living in that space. With everyone’s busy schedule, no one has the time to attend tons of open houses. However, with virtual staging, you can show buyers every best possible angle of a house.
You can get your prospects excited even with just online pictures. By showing them decorated pics of a new home, you give them a preview of what their daily lives could possibly look like. But remember, today’s clients are savvy and smart, so they can tell super fake ones that are impossible to achieve. The key is to find a reputable virtual stage editor that will provide realistic photos that capture the eyes and hearts of buyers.
About The Author
Nicole Hinton
Nicole is a freelancer & passionate blogger. She has 4+ years of experience in digital marketing and specialize in content writing, content marketing and organic search engine optimization. She has worked with many brands from Canada as well as the USA. Currently, she manages content marketing team of freelancers and doing their business efficiently.
