In the modern environment, one of the biggest decisions that business owners must make is this:
Who do I choose to host my website?
Website hosting is a big step for businesses to take. Some do it while others don’t. However, for those that do, they experience a wide range of benefits that far outweigh the costs.
Specifically, this article is going to tell you about the five top benefits of website hosting for businesses. But first…
What is Website Hosting?
In very simple terms, website hosting is when a company offers to host your website for you. Essentially, this involves them making your website’s files (and everything in between) accessible over the internet.
In other words, if you don’t do this, customers and clients won’t be able to access your website!
With that covered, let’s jump into the benefits.
1. Better Website Performance
As you’ll already know, the internet world has become very important for businesses.
Now, modern customers want to shop and interact with businesses online – they no longer necessarily want to visit them in-store and speak over the phone.
It’s because of this exact reason why you need to have a high-performance website, as it will keep customers happy. However, without managed WordPress Hosting, you won’t be able to do this.
Managed WordPress hosting ensures that your website is optimized and can run to its full potential – something that is guaranteed to impress your customers and clients.
For business owners who aren’t tech-savvy and don’t have in-house IT engineers, this is essential.
2. Technical Support from Expert Engineers
Web hosting means you will get access to expert engineers who know what they’re doing.
For example, if your website suddenly starts to encounter problems – such as your photos and videos aren’t loading – your web hosting service will be able to fix it for you within an allocated time period.
This way, you don’t have to spend hours pulling your hair out worrying about what’s going to happen to your website, as everything will be in the hands of the professionals.
If you opt to host a website yourself, it means the responsibility would be in your hands, which is something you likely don’t want.
3. Professional Email Addresses
Content is important when it comes to running a business – but so is image.
As a business, you want you and your teams of employees to look professional. Through web hosting, you can achieve this. How? Through branded email addresses.
What this means is that you can equip everyone with company-specific email addresses rather than default Google or Outlook ones.
For example, if your business domain is “SouthBaySalon,” you’ll be able to have email addresses such as [email protected].
This is great, as it instantly boosts your credibility in the eyes of the consumer.
4. Less Downtime
The internet isn’t perfect, which is why websites often go down.
However, time is money, which means you can’t afford for your website to be down for too long, as that would lead to missed sales.
Through reliable web hosting, you’ll never have to worry about damaging downtime.
5. Affordability
Lastly, affordability.
Web hosting is more affordable than it’s ever been. This allows start-ups and small businesses to join the party without breaking their bank accounts.
About The Author
Dan Taylor
Dan is responsible for content marketing and branding at GuestPostBlogging. He writes about topics related to startup naming, branding and entrepreneurship.
